Regional Manager, Marketing

Ryan; Mississauga; Hybrid; CAD 88,000 - 100,000; Full time

Benefits offered by this job

Generous PTO Benefits

Parental Leave Top-up (Up to 20 weeks)

Gym Membership or Reimbursement

Health and Dental Benefits Day One

RRSP with Employer Match

Tuition Reimbursement After 1 Year

Hybrid and Remote Work Options

Award-Winning Culture

Job summary

Ryan in Canada seeks a Field Marketing Manager to lead end-to-end marketing campaigns, aligning with sales and practice teams to drive engagement, lead generation, and revenue growth. You will craft messaging, develop collateral, and optimize programs across channels.

The role requires a deep understanding of professional services buying, 5+ years of related experience, and proficiency with marketing automation tools and analytics. Hybrid/remote work options are available.

Qualifications

• Bachelor’s degree in Business, Marketing or Communications and 5+ years of related work experience.
• Able to manage projects with minimal direction and communicate professionally.

Responsibilities

• Lead end-to-end marketing campaigns, collaborating with stakeholders to define optimal strategies.
• Develop marketing collateral, presentations, and content aligned with brand standards.
• Analyze performance and segment audiences for targeted outbound programs.
• Develop and maintain competitive intelligence for current and prospective competitors.
• Recommend innovative marketing programs to attract new clients and grow key accounts.

Skills

MS Word

MS Excel

MS Outlook

MS PowerPoint

Marketing Automation

Power BI

ClickUp

SmartSheet

Education

Bachelor’s degree in Business/Marketing/Communications

Job description

• Generous Personal Time Off (PTO) Benefits
• Up to 20 Weeks of Parental Leave Top-up (Adoption Included
• Monthly Gym Membership OR Gym Equipment Reimbursement
• Health and Dental Benefit Eligibility Effective Day One
• RRSP with Employer Match
• Tuition Reimbursement After One Year of Service

Why Ryan?

• Hybrid and Remote Work Options
• Award-Winning Culture
• Generous Personal Time Off (PTO) Benefits
• Up to 20 Weeks of Parental Leave Top-up (Adoption Included
• Monthly Gym Membership OR Gym Equipment Reimbursement
• Health and Dental Benefit Eligibility Effective Day One
• RRSP with Employer Match
• Tuition Reimbursement After One Year of Service

The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels. In this role, the individual will be responsible for creating high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences. A deep understanding of professional services buying processes and customer needs is essential to creating effective programs aligned to the sales cycle, cross-selling, client retention/expansion etc. This role will serve as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report program performance. This role will also ensure that marketing and business development are aligned to maximize opportunities to drive increased conversion.

Duties and responsibilities, as they align to Ryan’s Key Results

People

• Create a positive team member experience.
• Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.

Client

• Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
• Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.
• Analyzes performance and segments audiences for targeted outbound programs.
• Develops, maintains, and analyzes intelligence for current and prospective competitors.
• Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.

Value

• Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact.
• Creates enticing, customer‑centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions.
• Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.
• Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
• Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such sales sheets, webinars, tax alerts, etc.
• Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.
• Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
• Performs other duties as assigned.

Education And Experience

Bachelor’s degree (B.A., B.B.A., or B.S.) from a four‑year college or university, preferably with a concentration in Business, Marketing or Communications and a minimum of 5 years related work experience. Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.

Computer Skills

To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.

Certificates And Licenses

Valid driver’s license required.

Supervisory Responsibilities

N/A

Compensation Pay Transparency:

For Ontario based roles, the base salary hiring range for this position is $88,250.00 - $100,275.00

The Firm makes offers based on many factors, including qualifications and experience. Roles may be eligible for incentive compensation.

Equal Opportunity Employer: disability/veteran