Public Relations Specialist

Visualping; Vancouver; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking startup as a Public Relations Specialist, where you'll drive impactful PR campaigns for an innovative AI platform. This role offers the chance to shape narratives, secure media coverage, and collaborate with cross-functional teams to amplify our story. If you're passionate about media outreach and storytelling, and thrive in a dynamic remote environment, this opportunity is perfect for you. Contribute to a company that values diverse experiences and fosters innovation, while enjoying a competitive salary and benefits.

Benefits

Performance bonus

Work from home equipment allowance

Personal and sick days

Qualifications

• 3–5 years of experience in public relations or communications in tech.
• Proven media relations skills with existing contacts in tech journalism.

Responsibilities

• Plan and execute PR campaigns to support product launches.
• Write press releases and manage relationships with journalists.

Skills

Public Relations

Media Relations

Communication Skills

Strategic Thinking

Relationship Building

Content Creation

Education

Bachelor's degree in Public Relations

Bachelor's degree in Communications

Bachelor's degree in Journalism

Job description

Visualping is one of the fastest-growing startups in Vancouver, providing an AI-powered online service that alerts users when important changes occur on any web page. Our solutions are utilized by nearly 2 million users across 197 countries, including 85% of Fortune 500 companies.

Our trajectory is acknowledged by major media outlets such as NBC News, The Wall Street Journal, and Fox News, and validated by winning multiple startup awards. We are in the enviable position of controlling our own destiny financially, while gearing up for a Series A funding round.

About the Role:

We’re looking for a mid-level Public Relations Specialist to join our team full-time (remote) and drive the success of this product launch and beyond. In this role, you will execute impactful PR campaigns, secure high-profile media coverage, and manage relationships with key journalists and influencers.

You will leverage Visualping’s existing Journalist Program, which offers reporters free access to our platform and includes a built-in media contacts database to amplify our story. To date, about 5,000 journalists from WSJ, New York Times, Washington Post, The Verge, The Telegram, Le Monde, El Pais, FT, Globe & Mail, NBC, CBS, ABC, Fox News, CNN use Visualping as part of the program.

You will also craft and disseminate compelling narratives about the AI suite’s impact across each of our target markets. If you are passionate about storytelling, media outreach, and the power of AI technology to shape industries, this role is for you.

Key Responsibilities:

• PR Campaign Strategy & Execution: Plan and execute PR campaigns to support the AI suite launch and ongoing announcements, ensuring consistent messaging aligned with Visualping’s brand and positioning as an AI-enhanced B2C and B2B platform.
• Earned Media Outreach & Relationships: Proactively pitch story ideas and product news to journalists in business, tech, and security media. Secure media placements (articles, interviews, product reviews) in target outlets to expand Visualping’s visibility and influence.
• Press Materials: Write and edit press releases, media advisories, and pitches that highlight Visualping’s innovations and value propositions. Tailor content to different audiences (compliance, intelligence, security) to maximize impact and resonance.
• Journalist Program Leverage: Utilize our Journalist Program and media database to build and nurture relationships with reporters. Respond to media inquiries, arrange product demos or trials for journalists, and maintain an up-to-date contact list of media allies.
• Thought Leadership Content: Collaborate with the marketing and content teams to develop thought leadership pieces (e.g. byline articles, blog posts, white papers) that showcase Visualping’s expertise in AI-driven monitoring and its real-world applications in compliance and security.
• Cross-functional collaboration: Work closely with the marketing, product, and sales teams to align PR efforts with product messaging, marketing campaigns, and business goals. Ensure a cohesive brand voice across press materials and other communications.
• Media Monitoring & Reporting: Monitor press coverage and industry news related to Visualping and the web monitoring/AI space. Track PR campaign performance and share insights on media sentiment, reach, and engagement, using data to refine outreach strategies over time.

What You'll Bring:

• Experience: 3–5 years of experience in public relations, communications, or media relations, preferably in the tech or B2B SaaS industry. Experience with AI, compliance, or cybersecurity PR is a plus.
• Media Relations Skills: Proven ability to secure media coverage in business or technology publications. Existing media contacts in tech, business, or security journalism are highly valued.
• Excellent Communication: Exceptional writing and editing skills with experience crafting press releases, story pitches, and compelling content. Ability to distill complex technical topics into clear, engaging narratives for various audiences.
• Strategic Thinker: Capable of developing and executing PR strategies that align with company objectives and positioning. Creative in finding newsworthy angles and story opportunities to drive coverage.
• Relationship Builder: Strong interpersonal skills with a talent for building rapport and maintaining relationships with journalists, analysts, and industry influencers. Comfortable engaging with media and representing the company publicly.
• Self-Motivated & Collaborative: Able to work independently in a remote environment, meet deadlines, and manage multiple projects at once. Team-oriented mindset with the ability to collaborate effectively with cross-functional colleagues.
• Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing or a related field is preferred. Equivalent work experience will also be considered. Bonus points for good command for French, Spanish, German or Italian.

We Welcome Everyone to Apply:

At Visualping, we celebrate diverse experiences and backgrounds. We believe it enriches our decision-making and fosters innovation, making us better equipped to serve our customers and community. We strive for everyone to feel deeply connected to their team through mutual respect and understanding.

Compensation:

$80,000 to $120,000 + performance bonus

5 personal and sick days

$700 of work from home equipment allowance

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Information Services

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