Public Relations Specialist

Vacances Air Canada / Air Canada Vacations; Montreal; On-site; CAD 52,000 - 76,000; Full time

Job summary

Air Canada Vacations in Montreal is seeking an experienced Public Relations Specialist to join its Corporate Communications team to shape and support the company's image in the leisure travel industry. You will plan and execute PR strategies, manage media relations, conduct outreach, and build relationships with media, influencers and partners while enhancing the company’s voice online and offline.

Bilingual English and French skills, a university degree or Cegep diploma, strong writing and

Qualifications

• Bilingual English & French, verbal and written.
• University degree or Cegep diploma in a related field or equivalent experience.
• Strong writing, editing and proofreading skills.
• Proven track record of earned media coverage.
• Understanding of social marketing principles and strategies.
• Travel Industry experience considered an asset but not required.
• Team player, comfortable working cross-functionally with all levels of management.
• Demonstrates autonomy, professional discretion.
• Fast-paced, collaborative corporate environment.

Responsibilities

• Plan and execute PR strategies.
• Support media relations and filter requests.
• Conduct media outreach including pitching, follow-up and reporting.
• Research, develop and maintain relationships with key media, influencers and explore partnerships.
• Enhance the company’s voice and presence through online and offline channels.
• Coordinate annual travel awards program.
• Ideate PR initiatives.
• Contribute to CSR reporting and environmental audits.
• Lead Sustainability Committee and initiatives.
• Create communications including presentations, press releases, pitches and decks.
• Support Crisis Communications and travel advisories.
• Stay up to date with industry trends and new channels.
• Coordinate internal and external events.
• Support Internal Communications projects.

Skills

Bilingual English/French

Writing skills

Editing skills

Proofreading

Media relations

Earned media coverage

Social marketing knowledge

Team player

Autonomy

Cross-functional collaboration

Education

University degree or Cegep diploma

Tools

PowerPoint

Word

Excel

Teams

JIRA

Job description

Title: Public Relations Specialist

Department: Marketing & Corporate Communications

Location: Montreal

Status: Permanent – Full time

Air Canada Vacations is seeking an experienced PR Specialist to join its Corporate Communications team.

In this role, you’ll help shape and support Air Canada Vacations corporate image while maintaining its status as a leader in the leisure travel industry.

WHAT YOU'LL BE DOING

• Participate in the planning and execution of PR strategies.
• Support with media relations and filter requests.
• Conduct media outreach including pitching, follow-up and reporting.
• Research, develop and maintain relationships with key media, influencers and explore partnership opportunities.
• Enhance the company’s voice and presence through online and offline channels.
• Coordinate Air Canada Vacations annual travel awards program.
• Take part in the ideation process of PR initiatives.
• Participate in the company’s environmental audit and Corporate Social Responsibility (CSR) reporting.
• Lead Air Canada Vacations Sustainability Committee and initiatives.
• Create a variety of communications, including but not limited to, presentations, news releases, pitches and partnership decks.
• Support with Crisis Communications, including travel advisories.
• Stay up to date with travel industry trends, media contacts, and potential new channels and strategies to help grow and reach new audiences.
• Support with coordination of internal and external events.
• Support Internal Communications with projects, as required.

WHAT YOU BRING TO THE TEAM

• Bilingual – English & French, verbal and written
• University degree or Cegep diploma in a related field or equivalent experience
• Strong writing, editing and proofreading skills
• Working knowledge of PowerPoint, Word, Excel, TEAMs and JIRA, with willingness to learn new programs and platforms
• Proven track record of achieving earned media coverage
• Understanding of social marketing principles and strategies
• Travel Industry experience considered an asset but not required
• Team player, comfortable working cross-functionally with all levels of management
• Demonstrates autonomy, excellent work/organizational methods and acts in a professional and discreet manner
• Must be comfortable working in a fast-paced, collaborative corporate environment