Public Relations Specialist

Air Canada Vacations; Montreal; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Travel privileges

Hybrid work model

Health & dental

Training & development

Job summary

Air Canada Vacations in Montreal is seeking an experienced Public Relations Specialist to join its Corporate Communications team. You will shape and support Air Canada Vacations corporate image and lead media relations strategies.

Responsibilities include planning PR campaigns, conducting media outreach, developing relationships with media and influencers, coordinating events, and supporting CSR reporting and sustainability initiatives.

Qualifications

• Bilingual English and French, written and spoken.
• University degree or Cegep diploma in a related field or equivalent experience.
• Strong writing, editing and proofreading skills.
• Working knowledge of PowerPoint, Word, Excel, TEAMS and JIRA, with willingness to learn new programs and platforms.
• Proven track record of earned media coverage.
• Understanding of social marketing principles and strategies.

Responsibilities

• Participate in the planning and execution of PR strategies.
• Support with media relations and filter requests.
• Conduct media outreach including pitching, follow-up and reporting.
• Research, develop and maintain relationships with key media, influencers and explore partnership opportunities.
• Enhance the company’s voice and presence through online and offline channels.
• Coordinate Air Canada Vacations annual travel awards program.
• Take part in the ideation process of PR initiatives.
• Participate in CSR reporting and sustainability initiatives.
• Lead Sustainability Committee and initiatives.
• Create communications including presentations, news releases, pitches and partnership decks.
• Support with Crisis Communications and travel advisories.
• Stay up to date with travel industry trends and media contacts.

Skills

Bilingual English/French

Media relations

Editing & proofreading

Cross-functional teamwork

Autonomy

Discretion

Fast-paced environment

Education

University degree or Cegep diploma in a related field

Tools

PowerPoint

Word

Excel

Teams

JIRA

Job description

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!
If you’re someone who’s passionate about exploring the world and sharing that enthusiasm with our customers, we’d love to welcome you to our team.
For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Title: Public Relations Specialist
Department: Marketing & Corporate Communications
Location: Montreal
Status: Permanent – Full time

Air Canada Vacations is seeking an experienced PR Specialist to join its Corporate Communications team.

In this role, you’ll help shape and support Air Canada Vacations corporate image while maintaining its status as a leader in the leisure travel industry.

What You'll Be Doing

• Participate in the planning and execution of PR strategies.
• Support with media relations and filter requests.
• Conduct media outreach including pitching, follow-up and reporting.
• Research, develop and maintain relationships with key media, influencers and explore partnership opportunities.
• Enhance the company’s voice and presence through online and offline channels.
• Coordinate Air Canada Vacations annual travel awards program.
• Take part in the ideation process of PR initiatives.
• Participate in the company’s environmental audit and Corporate Social Responsibility (CSR) reporting.
• Lead Air Canada Vacations Sustainability Committee and initiatives.
• Create a variety of communications, including but not limited to, presentations, news releases, pitches and partnership decks.
• Support with Crisis Communications, including travel advisories.
• Stay up to date with travel industry trends, media contacts, and potential new channels and strategies to help grow and reach new audiences.
• Support with coordination of internal and external events.
• Support Internal Communications with projects, as required.

What You Bring To The Team

• Bilingual – English & French, verbal and written
• University degree or Cegep diploma in a related field or equivalent experience
• Strong writing, editing and proofreading skills
• Working knowledge of PowerPoint, Word, Excel, TEAMs and JIRA, with willingness to learn new programs and platforms
• Proven track record of achieving earned media coverage
• Understanding of social marketing principles and strategies
• Travel Industry experience considered an asset but not required
• Team player, comfortable working cross-functionally with all levels of management
• Demonstrates autonomy, excellent work/organizational methods and acts in a professional and discreet manner
• Must be comfortable working in a fast-paced, collaborative corporate environment

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.
Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.
We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.