Public Affairs Manager

Maple (getmaple.ca); Toronto; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

A leading health tech company is seeking a Public Affairs Manager to shape its public perception through compelling content and stakeholder communications. The role involves collaborating across teams to enhance Maple's authority in healthcare innovation and policy conversations, with an emphasis on data-informed strategies.

Benefits

Competitive benefits package

Health spending account

Wellness budget

Virtual healthcare access

10 paid health days

Work internationally for up to 5 days

Retirement savings plan

Branch out budget for professional development

Qualifications

• 5+ years experience in healthcare, government, or policy.
• Strong writing, editing, and proofreading skills.
• Proficiency in using analytics to refine strategies.

Responsibilities

• Develop thought leadership and stakeholder strategies.
• Create research-driven content for public affairs.
• Collaborate with internal teams for cohesive messaging.

Skills

Content creation

Public Affairs leadership

Project management

Collaboration skills

Data-informed approach

Education

Experience in content, public affairs, or editorial roles (5+ years)

Tools

Content management systems

Project management software

Job description

About Maple

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

THE POSITION

We’re hiring a Public Affairs Manager to join our Communications team. As Public Affairs Manager, you will shape Maple’s public perception, focusing on thought leadership, public affairs, and in-depth narratives and messaging that reinforce Maple’s authority in virtual care. Your work will help elevate Maple’s brand, positioning it as a leader in healthcare innovation and policy conversations.

In this role, you will collaborate closely with the wider Communications team and the wider Marketing team to develop a thought leadership and stakeholder strategy that aligns with Maple’s brand, reputation, objectives and business goals. You’ll oversee the creation, research publishing of high-quality thought leadership content across various formats, including white papers, policy briefs, industry reports, and thought leadership articles. Leveraging insights, data, and industry trends, you will ensure Maple’s content resonates with key stakeholders—including policymakers, partners, media and consumers—while advancing our mission to transform healthcare.

YOUR IMPACT

• Thought leadership: create compelling, research-driven content that solidifies Maple’s position as a healthcare innovator and trusted policy voice, building credibility with stakeholders across industries
• Stakeholder communications: lead the development of content that supports Maple’s Government Relations and Public Affairs efforts, including policy briefs, advocacy materials, and industry reports
• Media and issues management: Support proactive and reactive media efforts through research, monitoring, message development, and drafting statements in response to emerging issues.
• Executive communications and BD enablement: Partner with the Director, Corporate Communications & Government Relations to elevate Maple’s C-Suite and leadership presence across LinkedIn, industry events, and other platforms. Support business development efforts with content and messaging as needed
• Content strategy: develop and execute a content roadmap that prioritizes thought leadership, government relations, and industry narratives, aligning with Maple’s overarching marketing and business objectives
• Cross-functional collaboration: work closely with internal stakeholders to identify opportunities for impactful storytelling and ensure consistency in messaging across platforms
• Insights-driven content: use data, policy trends, and market intelligence to inform content creation and optimize its reach and effectiveness across channels
  
  
  

12-18 MONTH DELIVERABLES

In your first 90 days, you will build foundational relationships across Maple’s Communications and wider Marketing team to deeply understand our voice, brand, and strategic priorities. You'll audit existing content, assess current processes, and identify key opportunities to strengthen Maple's public affairs presence. During this time, you will also contribute to in-flight deliverables such as policy briefs and reports, begin drafting your first pieces of thought leadership, and help align messaging across government relations and brand functions.

Over the next 12 to 18 months, you’ll build a core library of public affairs and thought leadership content that strengthens Maple’s reputation with policymakers, media and partners. You’ll establish a scalable editorial workflow, align messaging across long- and short-form content, and support proactive stakeholder engagement through timely, relevant materials that reflect Maple’s position in the healthcare space. You will build and maintain new external relationships

CANDIDATE PROFILE

• Experience: 5+ years in content, public affairs, or editorial roles—ideally in healthcare, government, policy, or B2B/B2C SaaS environments. Experience managing content for thought leadership, blogs, white papers, and case studies is required
• Public Affairs leadership: Experience developing content that supports government relations, advocacy, and policy positioning, with a strong understanding of how to tailor messaging for policymakers, stakeholders, and media
• Editorial expertise: exceptional writing, editing, and proofreading skills with an eye for detail and accuracy
• Project management: experience managing multiple projects and deadlines, with a track record of delivering high-quality content on time
• Collaboration skills: strong ability to work with cross-functional teams and manage stakeholder feedback while maintaining a clear editorial vision
• Data-informed approach: familiarity with using analytics and performance metrics to refine content strategies and improve outcomes
• Tools of the trade: proficiency with content management systems (e.g., WordPress), collaboration tools (e.g., Google Workspace, Slack), and project management software (e.g., Asana). Experience with SEO best practices is a plus
  
  
  

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.

OUR CORE VALUES

• We are a team: We’re team Maple. We’re better together. We support each other, face challenges collectively, and are united in a belief that we can make a positive difference in healthcare, as one
• We can do big things: We’re bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals
• We celebrate wins and own mistakes: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes
• We get better every day: We never settle. We’re always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services
• We’re all the way in: We’re fully committed. We strive for excellence, are driven by our purpose, and we act with urgency to fulfill it every day
  
  
  

WORKING AT MAPLE

We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.

We care about your health and well-being. Here’s how we’ve got you covered:

• Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones
• Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more
• Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond
• Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations
• Paid health days: 10 extra days for when life happens—rest, appointments, or caregiving included
• Destination5: work internationally in eligible countries for up to 5 days per year.
• Retirement savings plan: invest in your future with our group retirement savings plan
• Branch out budget: $1,000 annually to pursue professional development and fuel your growth
  
  
  

Other

• Job type: Full-time
• Hiring manager: Director, Corporate Communications & Government Relations
• Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
• Start date: July/August 2025
• Vacation: 3 weeks
  
  
  

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.