Promotions Specialist

Stantec; Calgary; On-site; CAD 94,202 - 136,705; Full time

Benefits offered by this job

Health, dental, and vision plans

Employee stock purchase program

Tuition reimbursement

Job summary

Stantec is looking for a Promotions Specialist based in Calgary, Alberta. This role involves strategic planning and coordination for tradeshows, conferences, and events while promoting the Stantec brand.

The ideal candidate will thrive in a fast-paced environment and manage multiple projects, working closely with various internal teams to enhance brand awareness.

Responsibilities include organizing events, tracking sponsorships, and supporting advertising initiatives. A post-secondary education in marketing and relevant experience are essential.

Qualifications

• Minimum 1-5 years of experience in a related marketing field.
• Ability to manage multiple concurrent initiatives.
• Experience with web-based tools.

Responsibilities

• Implement annual strategic tradeshows and events.
• Coordinate promotional materials and brand messaging.
• Support advertising and sponsorship-related inquiries.

Skills

Detail oriented

Organizational skills

Effective communication

Marketing knowledge

Teamwork

Education

Post-secondary education in marketing or related field

Tools

Microsoft Office

InDesign

Photoshop

Job description

Opportunity

Reporting directly to the Infrastructure Marketing and Promotions Manager, the Promotions Specialist (PS) is responsible for strategic plan implementation and coordination of strategic national and regional tradeshows, conferences, and events; sponsorships; advertising; and photography. A key deliverable is to meet event-specific objectives while highlighting the Stantec brand as effectively as possible. The ideal candidate thrives in a fast‑paced environment, can manage multiple concurrent initiatives, and enjoys working with different personality styles and management levels, both in person and across geographies.

Key Responsibilities

Tradeshows / Conferences / Events

• Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness.
• Aligns messaging and graphics are developed in alignment with Company standards, specifically Stantec's brand guidelines.
• Serves as a contact for tradeshow/event-related inquiries for the Infrastructure business.
• Provides guidance on process and available tradeshow/event support services.
• Works with internal stakeholders to implement annual strategic tradeshow/event plan.
• In partnership with a visual communication designer, identify and develop collateral material and visual displays in support of building Stantec’s brand awareness.
• In partnership with marketing, public relations, and digital team members, identify and develop communications strategy and plan in support of Stantec’s brand awareness.
• Facilitates the delivery and set‑up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements.
• Coordinates/purchases promotional merchandise as appropriate, including client giveaways.
• Understands related costs/timelines for materials development and purchase and shipping to assist in budgeting.
• Updates and maintains promotional database of tradeshows, conferences, and events (including post‑conference debrief forms) to influence future participation.

Sponsorships

• Supports sponsorship‑related inquiries and deliverables for the Infrastructure business.
• Provides guidance on process and available sponsorship support services.
• Supports implementation of annual strategic sponsorship plan.
• In partnership with a visual communication designer, identifies and develops sponsorship related materials in support of building Stantec’s brand awareness.
• Assists in tracking sponsorships, including post‑sponsorship debrief forms to influence future participation.

Advertising

• Supports advertising‑related inquiries and deliverables for the Infrastructure business.
• Provides guidance on process and available advertising support services.
• Supports implementation of annual strategic advertising plan.
• In partnership with a visual communication designer, develops copy and identifies imagery for all Infrastructure business advertisements.
• Assists in tracking advertisements, including recommendations on future participation.

Regional Photography

• Supports photography‑related inquiries and deliverables for the Infrastructure business.
• Provides guidance on process, photography guidelines, and Stantec‑approved marketing photographers.
• Supports implementation of annual strategic photography plan for people and projects.
• Researches and identifies local outsourced photographers and establishes a Stantec‑approved agreement for services.
• In partnership with a local contact, provides coordination and execution of project photography including client permissions, shot list, schedule and cost.
• Uploads/batches all photos into the image library in a timely manner.
• Performs quality reviews to ensure that all photography is done in accordance with Stantec's brand and photography guidelines.
• Assists in tracking photography, including recommendations on future people and projects.

Capabilities and Credentials

• Detail oriented and organized, with exceptional prioritization skills.
• Committed to client service and ability to work in a team‑oriented environment.
• Ability to effectively balance multiple priorities.
• Ability to work well with a variety of personality types.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
• Excellent written and verbal communication skills.
• Strong knowledge and understanding of marketing and business development best practices.
• Ability to work effectively within a group as well as independently motivated.
• Demonstrated proficiency with web‑based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel and PowerPoint.
• Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat and others.
• Committed to continuous education through workshops, seminars and conferences.
• Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines.

Education And Experience

• Post‑secondary education in marketing, communications, journalism, business or related area.
• Minimum 1‑5 years of experience in a work environment related to Stantec’s sectors or a marketing‑related field.

Pay Range

Locations in Lower Mainland - BC, GTA & Ottawa Ontario: $67,600.00 – $98,100.00 Annually.

Benefits Summary

Regular full‑time and part‑time employees (working at least 20 hours per week) will have access to health, dental and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax‑free savings account, life and accidental death & dismemberment insurance, short‑term/long‑term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off. Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program and group tax‑free savings account. The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Primary Location

Canada | ON | Toronto

Organization

BC‑1301 Marketing & Comms‑CA

Employee Status

Regular

Business Justification

Replacement

Travel

No

Schedule

Full time