Project Employee, Social Media - NBA Canada

National Basketball Association; Toronto; Hybrid; CAD 40,000 - 80,000; Full time

Job summary

An innovative organization is seeking a dynamic Project Employee for Social Media to manage NBA Canada's social channels. This role involves creating engaging content for platforms like Instagram, TikTok, and YouTube, while also analyzing trends and developing strategies tailored to the Canadian market. The ideal candidate will have a deep understanding of basketball, strong social media experience, and the creativity to produce compelling content. Join this forward-thinking team and contribute to exciting social media campaigns that resonate with fans across the country. If you thrive in a fast-paced environment and are passionate about sports, this is the perfect opportunity for you.

Qualifications

• Experience managing large-scale content plans and schedules.
• Ability to develop new ideas consistently.
• Understanding of analytics to interpret metrics.

Responsibilities

• Manage NBA Canada’s social channels and create localized content.
• Develop social reports and insights based on trends.
• Collaborate with marketing to tailor content strategies.

Skills

Expert knowledge of NBA and basketball

Experience with social media platforms

Strong coordination skills

Creative mindset

Good judgment

Understanding of analytics tools

Proficiency in photo manipulation software

Understanding of video editing software

Teamwork

Highly organized and detail-oriented

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Lightroom

Affinity Designer

Adobe Premiere Pro

Final Cut

Job description

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Project Employee, Social Media - NBA Canada

REQ ID: 11662

LOCATION:

Toronto, ON, Canada (CA), M5J 3A5

WORK OPTION: Hybrid

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

This is a temporary position with an expected duration not to exceed ten months.

Position Summary

This role will provide day-to-day community management of NBA Canada’s social channels (Instagram, Threads, Facebook, X, TikTok, YouTube), creating localized content, and engaging new, casual, and hardcore fans. The candidate must be available to work evenings and weekends to report on live NBA games. They will also help in preparing social reports on a weekly and monthly basis.

Major Responsibilities

• Publish across NBA Canada social accounts (Instagram, Threads, Facebook, X, TikTok, YouTube).
• Collaborate with the Marketing & Fan Engagement team to develop a social content strategy tailored to the Canadian market throughout the season, including marquee events and campaigns.
• Complete the daily, weekly, and monthly social media content calendar.
• Develop social reports regularly and provide insights based on platform and content trends.
• Protect the NBA brand and ensure the voice of the accounts is positive, authentic, and promotes inclusion.
• Collaborate with team members to support social media activations, platforms, and campaigns.
• Support other NBA Canada teams including sales, partnerships, and finance.
• Closely monitor all social media activity related to NBA teams, players, and staff.

Required Skills/Knowledge Attributes

• Expert knowledge of NBA and basketball.
• Experience as an admin user of major social media platforms (Facebook, Twitter, Instagram, TikTok), with understanding of content strategies for each.
• Strong coordination skills, with experience managing large-scale content plans and schedules.
• Creative mindset with the ability to develop new ideas consistently.
• Good judgment to represent the NBA’s voice appropriately.
• Understanding of analytics tools and data to interpret metrics and respond effectively.
• Proficiency in photo manipulation software such as Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, or Affinity Designer.
• Understanding of video editing software like Adobe Premiere Pro or Final Cut.
• Ability to work well as part of a team.
• Highly organized and detail-oriented.

Job Posting Title: Project

We consider applicants for all positions based on merit, qualifications, and business needs, without regard to race, color, national origin, religion, sex, gender identity, age, disability, citizenship status, ancestry, marital status, creed, genetic predisposition, sexual orientation, veteran status, familial status, or any other protected characteristic.

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