Programmatic Manager

PHD; Greater Toronto Area; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading marketing services company is seeking a Programmatic Manager to optimize client campaigns and drive performance through analytical strategies. The ideal candidate will possess a strong background in digital marketing and a bachelor's degree in a quantitative field. This role offers the opportunity to work closely with clients and enhance campaign effectiveness while leading a team in a dynamic environment.

Qualifications

• 1-3 years of managerial experience in online advertising.
• Experience optimizing Display marketing campaigns.
• Advanced Excel/spreadsheet capabilities.

Responsibilities

• Drive analytical techniques to exceed client performance expectations.
• Manage day-to-day performance of client campaigns.
• Develop best practices leading to significant profit growth.

Skills

Analytical problem-solving

Data analysis in Excel

Leadership

Communication

Proactive self-starter

Education

Bachelor’s degree in quantitative-intensive discipline

Tools

Excel

Salesforce

SPSS

SAS

Tableau

Job description

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The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Programmatic Solutions teams in managing client relationships.

Programmatic Managers are expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Responsibilities

Performance Management

• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Accuen to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Develop at minimum 2 best practices per year leading to incremental profit growth of $250,000+ annually
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
• Execute Accuen and 3rd party planning, activation & measurement tools as client needs dictate
• Manages Salesforce at the account level inclusive of plugs

Programmatic Planning

• Programmatic Media and Programmatic Solutions at Accuen work very closely on a daily basis and are seated together in regional account teams and are both client-facing roles
• Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients
• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Increase Accuen revenue and market share through new client development and upsell of existing clients
• Translates client goals and KPI’s to platform activation strategies/tactics
• Drive planning & discovery in console
• Develop and implement all media mix logistics, definitions, processes at client-level
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed

Organizational Management

• Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.
• Train team members and others on Programmatic Buying best practices
• Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned
• Own a deep Technical understanding of Accuen and 3rd party planning, activation & measurement tools
• Develop people and team management skill

Required Education and Experience:

• Experience managing online Display, Paid Search, Social, and Mobile campaigns
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
• Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
• 1-3 years of work experience, with recent managerial experience in performance or direct-response online advertising
• 2-3 years of experience managing client campaigns with proven track record of client success

Required Skills:

• Proactive, self-starter, capable of setting goals and reporting progress against them
• Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
• Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
• Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis
• Strong leadership & communication skills
• Team player
• Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Accounting/Auditing, Management, and Marketing

• Industries

  Marketing Services

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