Programmatic & Data Strategist

Pelmorex; Oakville; Hybrid; CAD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible Hybrid Work Environment

RRSP retirement matching

Personal Spending Account

Summer Hours

17 paid days off + 13 personal days

IDEAS team

Job summary

Pelmorex in Oakville, Canada is seeking a Programmatic Yield & Ad Product Specialist to drive monetization across its digital ecosystem. You will manage SSP relationships, optimize header bidding, and tune floor pricing to maximize revenue while collaborating with Product, Design and Engineering.

Emphasis on leveraging LLMs to automate workflows, build dashboards, and translate demand into high-impact ad placements.

Qualifications

• 5-10 years of experience in programmatic yield management or ad tech.
• Proven expertise with publisher ad tech platforms and infrastructure (GAM, Prebid.js, major SSPs).
• Experience applying AI/LLMs for automation, data synthesis, and troubleshooting.

Responsibilities

• Maximize programmatic revenue by auditing bid dynamics, floor rules, auctions, and fill rates.
• Manage SSP vendor relationships and optimize revenue terms.
• Collaborate with Product, Design and Engineering on ad product innovations.
• Leverage LLMs to automate workflows and gain insights from logs and bid data.
• Develop and maintain dashboards for monetization metrics and forecasting.
• Serve as internal consultant to align monetization with business goals.

Skills

Programmatic yield management

GAM (Google Ad Manager)

Prebid.js / Header Bidding

SSP platforms

LLMs / Generative AI in ops

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor’s degree in business, marketing, or relevant field

Tools

Google Ad Manager

Job description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS…

Flexible Hybrid Work Environment

Retirement Savings Matching Plan (RRSP). Plan for your future with us!

Personal Spending Account

Summer Hours

17 Paid Days Off (in addition to 13 Personal Days)

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team

HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?

Read about ushere!(spoiler alert… we are the home of The Weather Network )

Proud to share that we ranked #5 Most Admired Company in Canada in Leger’s 2026 Reputation Study, among 334 organizations

As the Programmatic Yield & Ad Product Specialist, you are a dynamic ad tech expert serving as the central driver of advertising revenue optimization and ad innovation across Pelmorex’s digital ecosystem. Moving beyond traditional campaign management, you will actively manage Supply-Side Platform (SSP) relationships and continually tune programmatic mechanics—such as header bidding, floor pricing strategies, and supply-path optimization (SPO)—to extract maximum market value from every ad impression. Crucially, you will act as the operational bridge between Monetization and Product teams, translating buyer demand into high-impact, seamless ad placements. In addition, you will pioneer the use of Large Language Models (LLMs) to enhance our operational efficiency and analytical depth.

Please note,we are only considering candidates who are eligible to work in Canada and can work in a Hybrid model at our Oakville location.

WHAT’S THE DAY TO DAY LIKE?

• Yield & Revenue Optimization: Maximize programmatic revenue by continuously auditing bid dynamics, floor rules, auction mechanics, and fill rates across all monetized assets.

• Strategic Partner Management: Serve as the primary operational anchor for all SSP vendors, resolving integration friction, expanding PMP capabilities, and securing optimal revenue terms.

• Ad Product Innovation: Partner directly with Product, Design, and Engineering teams to conceptualize, test, and roll out innovative ad opportunities and formats that capture emerging market demand without compromising user engagement.

• AI & LLM Application: Leverage Large Language Models (LLMs) and Generative AI tools to automate operational workflows (e.g., troubleshooting ad tags, mapping discrepancies), accelerate technical research, and generate deep insights from log-level data and bid landscapes.

• Data Analysis & Reporting: Monitor and maintain dashboards to track key monetization metrics, supporting financial budgeting, revenue forecasting, and A/B test plans for revenue optimization.

• Internal Consulting: Act as the internal sell-side expert, guiding sales teams and aligning programmatic capabilities with broader business objectives to deliver impactful results.

*Roles, responsibilities and duties may evolve and change over time.

WE ARE HOPING YOU HAVE:

• 5-10 years of experience in programmatic yield management, publisher monetization, Ad Ops, or Ad Tech platform management.

• Proven expertise with publisher ad tech platforms and infrastructure, specifically Google Ad Manager (GAM), Prebid.js / Header Bidding, and major SSPs (e.g., Magnite, Amazon TAM, Index Exchange, PubMatic).

• Practical Experience with LLMs: Demonstrated ability to apply AI tools (e.g., ChatGPT, Gemini, Claude) for operational automation, prompt engineering, data synthesis, and accelerating troubleshooting.

• Understanding of digital ad product lifecycles and digital data collection processes, with experience working alongside engineering and product teams to deploy new ad formats.

• Strong analytical skills with experience in extracting insights from data to inform programmatic strategies and troubleshoot complex auction mechanics.

• Skilled in building and maintaining strong relationships through effective communication and solution delivery.

• Bachelor’s degree in business, marketing, or a relevant technical field preferred.

YOU ARE MADE FOR THIS IF YOU…

• Are focused on programmatic advertising, data-driven decision making, sell-side yield optimization, and continuous product innovation.

• Excel at communicating complex concepts clearly, seamlessly bridging the gap between monetization, product, and engineering teams.

• Are a forward-thinker eager to integrate emerging technologies like GenAI and LLMs into daily workflows to work smarter and faster.

• Are driven by both the technical aspects of ad tech and the business impact of maximizing yield and revenue.

DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY…

Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that’s right, we don’t subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment

INTERESTED? IT GETS BETTER….

• Course Reimbursement Program We want you to keep learning, so we can too

• Open and transparent communication, including All Hands Meetings with our CEO

• Pelmorex Learning Academy

• Your mental health is important to us! We partner with our benefits provider for virtual counseling sessions

• Frequent employee pulse surveys we value your feedback so we can continue to make Pelmorex a great place to work!

• Free online doctor visits with Maple Online Healthcare

• While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up We have an anonymous reporting platform to ensure everyone’s voice is heard

OUR PROMISE TO YOU…

We’re highly focused on doing the right thing.

We’ll discuss issues and timelines professionally, so you have the time you need to do the best work you can

You will see the result of your work pushed out to real users quickly

We’re a team that enjoys learning new technologies and we’re open to trying new things

We’ll try our best not to bog you down with boring meetings

Weather inspires, protects, and transforms. For 35+ years, Pelmorex has led the way with trusted forecasts and alerts. With innovation at our core, we provide precision, speed, and unmatched reliability—safeguarding lives, powering decisions, and driving business success. Whatever the weather, we turn its potential into action. We’re Pelmorex. Imagine it and we’ll deliver it.

Fair and Authentic Interview Experience

We welcome candidates using AI tools to prepare for interviews or to learn more about Pelmorex. During the interviews themselves, we expect responses to come from your own experience and thinking.

We ask that candidates not use real-time AI assistance, live answer prompts, or automated response tools during interviews. This helps ensure a fair process for everyone and allows us to evaluate how you approach problems and communicate in your own voice.