Programmatic & Data Strategist - 12 Month Contract - Hybrid

Lever, Inc.; Oakville; Hybrid; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Birthday day off

Flexibility to work from home

Job summary

Pelmorex is seeking a dynamic Programmatic & Data Strategist to drive revenue growth through programmatic deals, data segments, and insights. You will pioneer the use of Large Language Models to optimize workflows and deliver faster client insights while collaborating with sales and client partners.

The role is a 12-month contract with the flexibility to work from home most of the time, requiring travel to client locations and our Oakville office, and eligibility to work in Canada from the

Qualifications

• 4–7 years in programmatic publisher sales, data analytics, data sales or Ad Tech platform sales.
• Proven ability to present media programs and solutions to clients.
• Strong client relationship skills and communication.
• Experience with AI, LLMs and data-driven strategies to drive revenue.

Responsibilities

• Serve as the sales expert on programmatic, data segments and insights products to close deals.
• Formulate programmatic strategies with clients to deliver impactful results.
• Collaborate with sales on pitches, client presentations and campaign optimizations.
• Apply LLMs to automate processes and generate faster client insights.
• Provide data-driven recommendations to improve campaign outcomes and relationships.
• Maintain dashboards tracking monetization metrics and campaign performance.
• Support budgeting, revenue forecasting and test plans for revenue optimization.

Skills

Programmatic advertising

Data analytics

Client relationship management

Sales collaboration

AI / LLMs

Data-driven insights

Education

Bachelor's degree in business, marketing, or technical field

Tools

GAM

AdX

DV360

TTD

Magnite

Amazon TAM

Job description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...

Summer Hours

Vacation Days Off (in addition to Personal Days)

This includes an extra day off during the month of your birthday - our gift to you!

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team

Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen!

HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?

Read about us here! (spoiler alert… we are the home of The Weather Network)

Proud to share that we ranked #5 Most Admired Company in Canada in Leger's 2026 Reputation Study, among 334 organizations

WHY WE NEED YOU? GLAD YOU ASKED...

You are a dynamic Programmatic & Data Strategist who excels in programmatic advertising, data, and marketing technology. As the go-to expert on Programmatic Deals, Data Segments, and Data Insights, you'll play a critical role in driving revenue growth. By working closely with sales leaders and client partners, you'll leverage your ad tech expertise to craft innovative, high-impact solutions. Additionally, you will pioneer the use of Large Language Models (LLMs) to optimize our operational workflows and generate deeper, faster data client insights. This role requires proactive research into new opportunities and the development of actionable revenue-increasing strategies. Ideal candidates have deep ad tech knowledge, a passion for programmatic, a forward-thinking approach to AI, and a drive to ensure client success through innovative data solutions.

Please note, this is a 12 Month Contract role

While this job provides the flexibility to work from home the majority of the time, it requires travel to client locations and our office at Oakville.

Please note we are only considering candidates who are eligible to work in Canada and are currently located in the Greater Toronto Area.

WHAT IS THE DAY TO DAY LOOK LIKE

• Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and drive revenue.
• Work with clients and partners to formulate programmatic strategies that align with their goals, delivering impactful results.
• Collaborate with the sales team on pitch support, client presentations, and campaign optimizations.
• Apply Large Language Models (LLMs) and Generative AI to automate routine operational processes, synthesize complex datasets, and generate actionable insights faster for client and internal reports.
• Provide insights and recommendations based on data to drive better campaign outcomes and long-term relationships.
• Monitor and maintain dashboards to track key monetization metrics and campaign performance.
• Support financial budgeting, revenue forecasting, and assist in test plans for revenue optimization.

*Roles, responsibilities and duties may evolve and change over time.

WE ARE HOPING YOU HAVE

• 4-7 years of experience in programmatic publisher sales, data analytics, data sales or Ad Tech platform sales.
• Proven expertise with ad tech platforms like GAM, AdX, DV360, TTD, Magnite, and Amazon TAM.
• Practical experience utilizing LLMs (e.g., Gemini, ChatGPT, Claude) to optimize operational processes, and generate strategic client/market insights.
• Proven experience in presenting media programs and solutions directly to clients.
• Strong background in aligning programmatic and data solutions with client objectives.
• Skilled in building and maintaining strong client relationships through effective communication and solution delivery.
• Knowledge of supplemental programmatic technologies such as Open Bidding and Prebid.
• Understanding of digital data collection processes and best practices.
• Strong analytical skills with experience in extracting insights from data to inform programmatic and marketing strategies.
• Bachelor's degree in business, marketing, or a relevant technical field preferred.

YOU ARE MADE FOR THIS IF YOU...

• Are passionate about programmatic advertising, data-driven decision making, and client success.
• Excel at communicating complex concepts clearly, whether in front of clients or internally with teams.
• Are an innovative thinker eager to integrate emerging AI technologies and LLMs to streamline operations, work smarter, and uncover new strategic insights.
• Have a knack for building relationships with clients, partners, and internal stakeholders.
• Are driven by both the technical aspects of ad tech and the business impact of marketing campaigns.

DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY…

Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that's right, we don't subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment)

INTERESTED? IT GETS BETTER….

• Open and transparent communication, including All Hands Meetings with our CEO
• Frequent employee pulse surveys we value your feedback so we can continue to make Pelmorex a great place to work!
• While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up We have an anonymous reporting platform (Speakfully) to ensure everyone's voice is heard

OUR PROMISE TO YOU...

We're highly focused on doing the right thing.

We'll discuss issues and timelines professionally, so you have the time you need to do the best work you can

You will see the result of your work pushed out to real users quickly

We're a team that enjoys learning new technologies and we're open to trying new things

We'll try our best not to bog you down with boring meetings

Weather inspires, protects, and transforms. For 35+ years, Pelmorex has led the way with trusted forecasts and alerts. With innovation at our core, we provide precision, speed, and unmatched reliability—safeguarding lives, powering decisions, and driving business success. Whatever the weather, we turn its potential into action. We're Pelmorex. Imagine it and we'll deliver it.

Fair and Authentic Interview Experience

We welcome candidates using AI tools to prepare for interviews or to learn more about Pelmorex. During the interviews themselves, we expect responses to come from your own experience and thinking.

We ask that candidates not use real-time AI assistance, live answer prompts, or automated response tools during interviews. This helps ensure a fair process for everyone and allows us to evaluate how you approach problems and communicate in your own voice.