Product Specialist

ABB; Calgary; On-site; CAD 120,000 - 150,000; Full time

Job summary

ABB is looking for a Product Marketing Director ELSP/ELSB in Calgary, Canada. In this role, you will lead product marketing activities, focusing on NEMA low voltage distribution products. You will be responsible for developing strategies that align with ABB’s global goals, executing go-to-market plans, and ensuring comprehensive support for product launches.

The ideal candidate should have extensive experience in product management for low voltage distribution products and a deep understanding of the Canadian market.

This position offers a hybrid work model and the opportunity to contribute to ABB's mission of empowering industries.

Qualifications

• 5+ years of experience in product management of NEMA low voltage distribution load centers/breakers.
• Experience with Canada market and Canadian Electric Code.
• Strong communication skills in French and English.

Responsibilities

• Develop and execute product marketing strategies aligned with global strategy.
• Manage product launch readiness and go-to-market execution.
• Analyze market trends and customer needs.

Skills

Product management experience

Knowledge of low voltage distribution

Bilingual in French and English

Technical knowledge of electrical distribution equipment

Education

Bachelor’s degree in engineering (electrical or mechanical)

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Position Reporting

Product Marketing Director ELSP/ELSB

Your Role & Responsibilities

In this role, you will have the opportunity to develop and execute product marketing strategies for Canada aligned with global strategy to meet business objectives. Each day you will lead go-to-market planning and execution, including launch readiness, sales enablement, and customer-facing support to drive sales and services performance. You will also support Product Management in optimizing the NEMA low-voltage distribution portfolio (load centers/breakers), including lifecycle management (development, pricing, profitability, and maintenance) to maximize ROI.

The work model for the role is: hybrid.

This role is contributing to the Electrification division for Smart Buildings.

Accountable For

Lead product launch readiness end-to-end, including go-to-market plan, value proposition, competitive positioning, voice-of-customer input, pricing, stocking readiness, and training; advocate market needs to global teams and coordinate cross-functional execution.

Strategy

• Lead product launch readiness end-to-end, including go-to-market plan, value proposition, competitive positioning, voice-of-customer input, pricing, stocking readiness, and training; advocate market needs to global teams and coordinate cross-functional execution.
• Translate standards, market inputs, and customer needs into product roadmaps, specifications, and development/transfer business cases.

Sales Enablement

• Support Sales growth by delivering go-to-market activities, sales enablement, and customer-facing support (meetings, trade shows, quotations).

Analysis

• Analyze market size, trends, customer requirements, and competitors to identify gaps and position ABB’s offering effectively.

Product Offering

• Partner with Product Management to optimize the NEMA low-voltage distribution portfolio (load centers/breakers), ROI, and lifecycle performance (launch, maintenance, pricing, profitability).
• Drive offering development and enhancements from project specification through launch, proposing differentiated solutions that meet customer needs.

Training

• Create and deliver product communications and training materials (technical + sales) for internal teams and external customers to improve sales efficiency.

Technical Expertise

• Provide support on quality and resolution by monitoring warranty cases and key quality cost drivers and ensuring timely corrective actions.

Financial Targets

• Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.

Relationship Building

• Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.

ABB Representation

• Uphold ABB’s values and ensure compliance with the code of conduct, applicable regulations/standards, HSE requirements, and sustainability/circular-economy commitments while working cross-functionally (engineering, manufacturing, quality, supply chain, logistics).
• Represent ABB on industry and standard committees upon assignment/nomination and as per needs.

Qualifications

• You have a minimum of 5 years of experience in product management of NEMA low voltage distribution load centers/breakers and/or extensive knowledge or proven experience of low voltage distribution products
• Possess an enhanced knowledge and experience of Canada Market, channel to market, launch strategies, the Canadian Electric Code and relevant product standard
• Bachelor’s degree in engineering (electrical or mechanical)
• Demonstrated knowledge in development and implementation of Marketing and Sales strategy for NEMA panel boards.
• Sound technical knowledge of electrical distribution equipment.
• You are at ease communicating in French and English. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
• Excellent verbal and written communication skills.

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

#ABBCareers #RunwithABB #Runwhatrunstheworld

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.