Product Marketing- Seller Experiences

eBay; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a dynamic Product Marketing Manager to enhance seller experiences and drive product innovation. This role offers a unique opportunity to craft compelling value propositions and go-to-market strategies that empower sellers on a leading e-commerce platform. Collaborating with diverse teams, you will influence product roadmaps and ensure the success of marketing initiatives. If you're passionate about driving change in the e-commerce landscape and have a knack for data analysis and communication, this position is perfect for you. Join a team that values bold ideas and fosters a culture of collaboration.

Qualifications

• 3+ years of experience in product marketing, preferably in e-commerce marketplaces.
• Proven track record in developing product and go-to-market strategies.

Responsibilities

• Develop the product value proposition narrative and go-to-market strategy.
• Influence product roadmaps by synthesizing market and customer insights.
• Manage product launch strategies and measure impact.

Skills

Product Marketing

E-commerce Knowledge

Data Analysis

Collaboration

Communication Skills

Job description

Seller Experience Product Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the role:

eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategies for seller experiences. This is a unique opportunity to become an integral part of the eBay marketing team, working with the Seller Experience product and commercial teams. The role involves collaborating cross-functionally with product, design, research, marketing, communications, customer service, and sales/market teams.

To succeed, you should be an experienced Product Marketer with expertise in developing value propositions, positioning, and driving adoption of tools and resources. Experience in co-creating go-to-market and marketing plans with external partners is also valuable. Context in e-commerce and small business is a plus.

Responsibilities:

• Develop the product value proposition narrative and go-to-market strategy for Seller Experiences, ensuring the success of sellers on eBay’s platform.
• Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations, and opportunity sizing.
• Build customer feedback loops during product and marketing development to refine narratives and value propositions.
• Create product value propositions, narratives, customer messaging, naming, and external proof points.
• Manage product launch strategies, lead execution through channel experts, and measure impact. Track customer engagement, product adoption, and business success.
• Identify key metrics for success, track progress, and optimize product marketing messaging based on customer feedback.

Qualifications:

• 3+ years of experience in product marketing, preferably in e-commerce marketplaces.
• Proven track record in developing product and go-to-market strategies in e-commerce.
• Ability to drive innovation and execute projects effectively.
• Excellent collaboration and communication skills.
• Strong data analysis skills and experience with customer research techniques.

Join eBay to drive product innovation for our sellers and maintain market leadership in a dynamic e-commerce environment.