Product Marketing Manager, Legal Solutions

Mitratech; Canada; On-site; CAD 80,000 - 140,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketing Manager to drive the success of its Legal Suite solutions. In this pivotal role, you will develop and execute comprehensive go-to-market strategies, craft compelling messaging, and collaborate with cross-functional teams. You will conduct market research, create high-quality marketing content, and equip the sales team with necessary tools. Join a diverse and inclusive team that values individual excellence and fosters a culture of learning and fun. This is a fantastic opportunity to make a significant impact in a rapidly growing company.

Qualifications

• 3-5 years of experience in B2B/SaaS marketing, preferably in legal technology.
• Strong analytical and problem-solving skills with excellent communication abilities.

Responsibilities

• Conduct market research to identify target audiences and analyze competitive landscapes.
• Develop and execute go-to-market strategies, including product launches and pricing.

Skills

B2B/SaaS Marketing

Market Research

Product Positioning

Analytical Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Job description

Product Marketing Manager, Legal Solutions

Product Marketing Manager, Legal Solutions

At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions of Fortune 100 companies. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.

Given our continued growth, we always have room for more intellect, energy, and enthusiasm - join our global team and see why it's so special to be a part of Mitratech!

Product Marketing Manager, Legal Solutions

The Product Marketing Manager is responsible for defining our market strategy and driving that strategy by defining and communicating Mitratech’s value and differentiation in the market, evangelizing internally and externally, and supporting Product Managers to ensure product adoption targets are met. The ideal candidate will blend strategic thinking with tactical execution to create strategic, thought leadership-based content for Mitratech’s portfolio of products. Additionally, this role is responsible for conducting market research, identifying the software needs and sources of value for prospective buyers, and creating targeted go-to-market strategies to increase market share and adoption of our product offerings.

This is a highly cross-functional role, involving close collaboration with the wider marketing team, product management, and sales.

About the Role:

We are seeking a talented and passionate Product Marketing Manager to join our team. In this role, you will play a pivotal role in driving the success of our Legal Suite of solutions by developing and executing comprehensive go-to-market strategies. You will be responsible for understanding our target market, crafting compelling messaging, and collaborating with cross-functional teams to launch successful products.

Key Responsibilities:

• Market Research and Analysis: Conduct in-depth market research to identify target audiences, understand their needs, and analyze competitive landscapes.
• Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience. Create clear and concise value propositions.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies, including product launches, pricing, promotions, and distribution channels.
• Product Launches: Plan and execute successful product launches, working closely with sales, marketing, and engineering teams.
• Content Creation: Create high-quality marketing content, such as product briefs, presentations, case studies, and blog posts.
• Sales Enablement: Equip the sales team with the necessary tools, training, and collateral to effectively sell our solutions.
• Customer Insights: Gather customer feedback and insights to inform marketing strategies.
• Collaboration: Collaborate closely with cross-functional teams, including product management, engineering, sales, customer success, and other marketing teams to ensure alignment and achieve business objectives.
  
  

Qualifications:

• 3-5 years of experience in B2B/SaaS marketing (experience in legal technology is a plus).
• Strong analytical and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Ability to work independently and collaboratively.
• Exceptional project and time management skills; self-motivated.
• Eager to learn and understand a wide range of solutions, customer profiles, and target markets
  
  

Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [e-mail] to request an accommodation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Mitratech by 2x

Get notified about new Product Marketing Manager jobs in Canada.

Greater Montreal Metropolitan Area 1 month ago

Performance Marketing Director - (Remote in Canada)

Canada CA$130,000.00-CA$160,000.00 1 month ago

Canada CA$95,800.00-CA$103,000.00 2 weeks ago

Canada $150,000.00-$220,000.00 4 months ago

Centre Wellington, Ontario, Canada 2 weeks ago

Kawartha Lakes, Ontario, Canada 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.