Product Marketing Manager, Civil-EN

CAE; Montreal; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Group Insurance

Telemedicine Employee and Family ...

Employee Stock Purchase Plan

Group RRSP

CAE Pension Plan/Defined Benefit Plan

Sabbatical Leave

Flex Time

Enhanced Parental Leave

Job summary

CAE is seeking a Product Marketing Manager, Civil, to lead market insights and messaging for the Civil Aviation business unit in Montreal. You will collaborate with marketing, sales, and product teams to tailor value propositions and create compelling materials that drive growth.

You will develop go-to-market strategies, support sales calls, and shape content like datasheets, white papers, and webinars, while staying ahead of industry trends and competitor activity.

Qualifications

• Bachelor's degree in business, marketing or related field.
• 5+ years in B2B product marketing.
• Familiarity with aviation or defense & security training industry.
• Knowledge of market segmentation, product positioning, strategic planning, and value propositions.
• Experience in market analysis and sales enablement materials.
• Proficiency with Microsoft PowerPoint and Excel.

Responsibilities

• Be the expert on markets, buyers and end users; craft product positioning and messaging.
• Develop value propositions and sales enablement tools; assist sales on calls when needed.
• Create content and resources (datasheets, white papers, webinars, web content, presentations) to differentiate CAE’s products.
• Plan and manage go-to-market strategies with cross-functional teams for growth.
• Contribute to market insights by managing data on customers and competitors.

Skills

B2B product marketing

Market analysis

Sales enablement

PowerPoint

Excel

Strategic planning

Education

Bachelor's degree in business/marketing

Tools

CRM software

Job description

• Bilingual (French-English)

Behind every success is a team of dedicated experts driving us forward. From HR professionals who shape our culture, to IT innovators driving technological advancements, Finance leaders ensuring our growth, Communicators shining a light on our story, and Legal experts safeguarding our future - every role is essential. Our enterprise functions don’t just support; they lead, playing a critical role in shaping the company’s path forward and ensuring both clients and employees are ready for the moments that matter. Be part of a team where your work makes a difference. You’ll work on impactful projects and turn ideas into reality while enjoying growth opportunities, teamwork, and a balanced work-life.

Description

As a Product Marketing Manager, Civil you will play an integral role within CAE’s Marketing team. By thoroughly understanding our customers’ needs; advocating for our products, services & solutions; and clearly crafting the value propositions of our products and services, you will be equipped to develop innovative, compelling deliverables such as product messaging, marketing collateral, sales enablement materials and thought leadership content to support the growth of the Civil Aviation business unit.

Positioning

• Be the expert on the markets, buyers and end users that we partner with
• Create product positioning and messaging that illustrates how our solutions meet our customers’ needs and how they are differentiated from others in the market
• Develop and communicate the value proposition of our solutions both internally and externally, develop sales enablement tools/training that advances the selling process, and assist sales teams on calls when appropriate to provide a deeper understanding of our products and services
• Working collaboratively, create meaningful content and resources to differentiate CAE’s products and services from the competition (i.e., data sheets, infographics, solution briefs, white papers, webinars, web content, presentations, sales documentation, product videos, social media posts, release announcements)
• Follow and evaluate competitor and market trends to identify potential new capabilities and best position our products and solutions

Go-to-Market

• Collaborating with the Marketing Strategist, plan, execute and manage the cross-functional implementation of go-to-market strategies that deliver growth and an excellent customer experience
• Develop and provide decision support for market strategies as needed for various projects and stakeholders, including Directors and VPs

Market Insights

• Contribute to management of sources of market, customer, and competitor data
• Attend industry conferences to gain market insights, understand customer needs

Minimum Qualifications

• A bachelor's degree in business, marketing, or related field
• 5+ years of work experience in B2B product marketing.
• Familiarity with aviation or defense & security training industry
• Extensive knowledge in market segmentation, product positioning, strategic planning, and value propositions. Experience in market analysis
• A deep understanding of effective sales enablement and various sales collaterals
• Robust skills in Microsoft PowerPoint and Excel are a minimum

Preferred Qualifications

• Bilingual (French-English)
• Exceptional written and verbal storytelling skills, and the ability to take complex concepts and explain them simply and briefly
• A knack for creating compelling, differentiated, and memorable product narratives, and the ability to coach others to do the same
• A detail-oriented mindset with an eye for good product and content design
• Passion for collaborating with cross-functional teams
• The ability to influence colleagues with thought leadership
• A self-starter persona with the flexibility to adapt to ambiguous situations
• Critical thinking skills to ascertain the most effective market strategies
• Proven problem-solving, team building, project management, and leadership skills
• Some travel required (up to 10%)

Benefits

• Group Insurance
• Telemedicine Employee and Family Assistance Program
• Employee Stock Purchase Plan
• Group RRSP
• CAE Pension Plan/Defined Benefit Plan
• Sabbatical Leave
• Flex Time
• Enhanced Parental Leave

About CAE

At CAE, our mission is clear: to help make the world a safer place. For nearly 80 years, we’ve driven innovation in simulation, training, and mission readiness to support critical operations worldwide. By leveraging advanced technologies, we empower our customers to operate smarter, faster, and more sustainably. Join a purpose-driven organization where bold ideas are encouraged, collaboration drives progress, and your growth fuels our shared success.

Position Type

Regular

Equal Opportunity & Accommodations

CAE is committed to providing equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are available—contact your recruiter or email [e-mail] if needed.

Data Privacy

Privacy Statement | CAE

As part of our process, we may use AI‑supported tools to help review applications, with human decision‑making at every step. CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.