Director, Defense & Security - Marketing Strategy

CAE Inc; Montreal; Sur place; CAD 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Group Insurance

Telemedicine

Employee Stock Purchase Plan

Group RRSP

Pension Plan/Defined Benefit

Sabbatical Leave

Flex Time

Enhanced Parental Leave

Résumé du poste

CAE Inc. seeks a Director of Defense & Security Marketing Strategy to define the global marketing approach for its defense portfolio. You will shape positioning, lead integrated go-to-market plans, ABM, demand generation, and executive engagement across B2B/B2G environments.

You will mentor a global marketing team and partner with Sales, Capture, Product Management, Engineering, and Leadership to turn strategy into growth, with compliant messaging and measurable pipeline impact.

Qualifications

• 15+ years of progressive marketing leadership experience in global B2B/B2G, defense, aerospace, or regulated industries.
• Proven success developing enterprise-level marketing strategies, positioning, and digital growth.
• Experience leading teams across complex global organizations.

Responsabilités

• Define and lead CAE's global Defense & Security marketing strategy and portfolio positioning.
• Lead product and solution messaging and go-to-market across global markets.
• Drive demand generation, ABM, and digital campaigns with measurable ROI.
• Collaborate with Sales, Capture, Product Management, Engineering, and executives to ensure market alignment.

Connaissances

Strategic marketing

ABM (account-based marketing)

Digital growth

Leadership

Go-to-market

Marketing alignment

Stakeholder management

Sales enablement

Formation

Bachelor's degree in Marketing/Business

Master's degree (asset)

Outils

CRM

Marketing automation

Analytics

Description du poste

Director, Defense & Security Marketing Strategy

The Director, Defense & Security Marketing Strategy is responsible for defining and leading CAE's global marketing strategy for the Defense & Security business. This role drives integrated go-to-market strategies that strengthen CAE's position as a trusted partner in training, simulation, mission readiness, and operational readiness for military organizations, government agencies, OEMs, prime contractors, and allied defense customers worldwide. The incumbent leads global marketing initiatives across portfolio positioning, product marketing, account-based marketing (ABM), demand generation, digital growth, executive engagement, strategic events, and thought leadership. Working in highly regulated and complex B2B/B2G environments, the role focuses on delivering measurable business outcomes, including pipeline growth, account penetration, market share expansion, opportunity progression, and revenue impact. As a senior leader, this individual manages a global multidisciplinary marketing team and collaborates closely with Business Development, Sales, Capture, Product Management, Engineering, Programs, Communications, Government Relations, and Executive Leadership to ensure market alignment, effective execution, and commercial success.

Key Responsibilities: Marketing Strategy & Positioning

• Develop and execute CAE's global Defense & Security marketing strategy aligned with business priorities and growth objectives.
• Define differentiated market positioning and compelling value propositions across CAE's defense and security solutions portfolio.
• Translate strategic priorities into measurable marketing plans, investment decisions, and business outcomes.
• Ensure consistent, technically accurate, and compliant messaging across all customer-facing channels.

Product Marketing & Go-to-Market Leadership

• Lead product and solution positioning, messaging strategies, and go-to-market execution across global markets.
• Translate complex technical capabilities into customer-focused value propositions and sales enablement tools.
• Partner with Sales, Business Development, Capture, and Product Management teams to support strategic pursuits, proposal efforts, and business growth.
• Drive successful product launches and market readiness initiatives.

Digital Growth & Account-Based Marketing

• Lead global digital marketing and demand generation strategies across web, automation, email, search, social media, and ABM programs.
• Develop targeted campaigns that increase customer engagement, opportunity creation, pipeline growth, and revenue contribution.
• Establish performance metrics, marketing KPIs, and reporting frameworks to measure effectiveness and ROI.
• Leverage marketing technology, analytics, and customer insights to improve campaign performance and account penetration.

Industry Events & Customer Engagement

• Lead CAE's participation in major defense, security, aerospace, and industry events.
• Develop event strategies that support customer engagement, executive relationships, brand visibility, and business development objectives.
• Measure event effectiveness through pipeline influence, customer engagement, and business outcomes.

Leadership & Stakeholder Management

• Lead, develop, and inspire a high-performing global marketing team.
• Establish effective governance, processes, and priorities to support business objectives.
• Build strong relationships across business functions and regions to drive alignment and execution.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Minimum Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, International Relations, or a related field.
• Master's degree is considered an asset.
• 15+ years of progressive marketing leadership experience in global B2B, B2G, defense, aerospace, technology, or other highly regulated industries.
• Proven success developing and executing enterprise-level marketing strategies, including positioning, product marketing, digital growth, demand generation, ABM, thought leadership, and executive engagement.
• Experience leading high-performing teams in complex global organizations.

Preferred Qualification

• Strong understanding of defense and security markets, government procurement, capture management, and proposal environments.
• Ability to translate complex technical solutions into compelling customer value propositions.
• Experience working closely with Sales, Business Development, Capture, Product Management, Engineering, and Executive Leadership.
• Strong strategic thinking, executive communication, stakeholder management, and influencing skills, English and French.
• Experience with CRM, marketing automation, analytics, and performance measurement tools.
• Results-oriented leader with a strong focus on growth, customer engagement, commercial impact, and team development.

Benefits

• Group Insurance
• Telemedicine Employee and Family Assistance Program
• Employee Stock Purchase Plan
• Group RRSP
• CAE Pension Plan/Defined Benefit Plan
• Sabbatical Leave
• Flex Time
• Enhanced Parental Leave

About CAE

At CAE, our mission is clear: to help make the world a safer place. For nearly 80 years, we’ve driven innovation in simulation, training, and mission readiness to support critical operations worldwide. By leveraging advanced technologies, we empower our customers to operate smarter, faster, and more sustainably. Join a purpose-driven organization where bold ideas are encouraged, collaboration drives progress, and your growth fuels our shared success.

Position Type

Regular

Equal Opportunity & Accommodations

CAE is committed to providing equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are available—contact your recruiter or email [e-mail] if needed.

Data Privacy Privacy Statement

Privacy Statement | CAE As part of our process, we may use AI‑supported tools to help review applications, with human decision‑making at every step. CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted. Welcome to CAE! As a global leader in Civil Aviation and Defense & Security across 40 countries, we advance together as One CAE, fueled by thousands of passionate individuals operating in a culture where everyone can thrive. We hold ourselves accountable for building an inclusive community at every level, and our comprehensive benefits support you professionally and personally. Together, we are All For shaping a future where safety, sustainability, and inclusivity lead the way. Join us and be part of something bigger—where your impact reaches beyond CAE and helps shape the world of tomorrow.