Product Marketing Manager, Data Management

Seequent; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company in subsurface earth-modelling software is seeking a Product Marketing Manager for their data management portfolio. This role focuses on developing and executing marketing strategies, creating impactful messaging, and collaborating with various teams to promote product adoption.

Qualifications

• 7+ years of experience in Product Marketing roles, preferably in B2B software and/or SaaS.
• Excellent written and verbal communication skills.
• Experience developing global campaign content.

Responsibilities

• Developing, implementing, and evolving the product marketing strategy.
• Conducting customer and competitor research to inform marketing strategies.
• Creating and executing go-to-market strategies.

Skills

Analytical skills

Project management

Written communication

Verbal communication

Strategic thinking

Creative thinking

Interpersonal skills

Education

Degree in business, computer science, or related field

Job description

Product Marketing Manager, Data Management

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The Role

Understand the underground to build a better world. Seequent is evolving the way organizations work through better subsurface understanding. As the world leader in subsurface earth-modelling, analysis, data management, and collaboration software, Seequent is at the forefront of building a collective understanding of the Earth. As The Bentley Subsurface Company, Seequent connects our natural environment with the built world so organisations can manage the impact of their projects at every stage. We hire amazing people who collaborate with our customers to find technology solutions to their challenges that deliver more positive outcomes for a better world.

This Product Marketing Manager role is accountable for the development and execution of the marketing strategy for our data management portfolio, including products such as MX Deposit, Imago, and Central.

As a strong, strategic product marketing manager, you’ll be a primary advocate and domain expert for your portfolio, ensuring the voice of the customer is front and center. You’ll translate complex technical information into compelling positioning that differentiates Seequent from competitors, craft messaging that resonates with target audiences, and develop content for marketing campaigns and sales enablement. You’ll thrive in an ever-evolving, global, and fast-paced environment .

Duties and responsibilities

As a Product Marketing Manager, you will be responsible for :

• Developing, implementing, and continuously evolving the product marketing strategy for our data management product portfolio
• Creating go-to-market strategies and executing them effectively
• Conducting customer, competitor, and market research to generate insights for marketing strategies and plans
• Defining clear, impactful product positioning and messaging to differentiate our offerings
• Collaborating with digital and field marketing teams to promote product adoption and usage
• Educating and enabling internal teams to communicate our positioning and messaging consistently
• Developing content such as product briefs, white papers, battlecards, and sales narratives for various audiences
• Collaborating with UX teams on persona development
• Contributing to product naming and commercialization decisions

Qualifications and skills include :

• 7+ years of experience in Product Marketing roles, preferably in B2B software and / or SaaS
• A degree in business, computer science, or a related field
• Experience developing global campaign content
• Proficiency with digital marketing tactics like ABM, SEO, and social media
• Understanding of B2B buyer personas and customer journeys
• Excellent written and verbal communication skills
• Strong project management skills for fast-paced environments
• Ability to analyze data and make informed decisions
• Strategic and creative thinking with a willingness to innovate
• Interpersonal skills for cross-functional collaboration and vendor management
• Ability to influence senior leaders

Additional Information

Office-based environment, working from Christchurch or Vancouver three or more days per week.

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology and Marketing
• Software Development

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