Product Marketing Manager (Contractor)

TrustArc; Canada; Remote; CAD 90,000 - 100,000; Full time

Job summary

A leading company in the privacy space is seeking a Product Marketing Manager to drive awareness and adoption of its products. This full-time contract role involves creating compelling content, managing product launches, and conducting market research. The ideal candidate will have a strong background in product marketing and excellent communication skills.

Benefits

Competitive compensation

100% Work from Home

Qualifications

• 2+ years of experience in product marketing or related fields.
• Strong content development skills including ebooks and blogs.
• Experience in SaaS or B2B startups is a plus.

Responsibilities

• Deliver high-quality messaging and positioning for products.
• Create content for product launches and demand generation campaigns.
• Conduct customer and market research to shape messaging.

Skills

Content development

Project management

Market analysis

Written communication

Presentation skills

Job description

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The Opportunity

Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer — a critical thinker, problem-solver, and doer who can help with education and understanding of the exciting privacy space.

Important note

Annual Contract, Full-time (1 year, potential renewal).

What You Will Do

• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
• Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email campaigns, social media, blogs).
• Write and experiment (A/B testing) website content (messaging and positioning) with a data-driven approach.
• Project manage and collaborate with internal and external partners on product demo videos, including writing and developing video content.
• Develop website content with a focus on solution marketing messaging, making technical content accessible.
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales materials.
• Drive market analysis, competitor research, customer persona development, and value proposition creation.
• Develop training materials for customer-facing teams to educate on product messaging and positioning.
• Plan and lead product marketing activities for product launches.
• Assist with strategic initiatives to drive customer adoption and maximize value for existing customers.
• Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create comprehensive funnel marketing content.
• Lead research projects for thought leadership and insights.

What You Will Bring

• 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, or related fields.
• Strong content development skills (ebooks, blogs, demo videos, emails, sales materials).
• Experience in SaaS or B2B startups is a plus.
• Proven ability to craft compelling product narratives.
• Experience leading product marketing activities with effective project management and prioritization skills.
• Ability to prioritize in a fast-paced, growing environment.
• Excellent written communication and presentation skills.
• Understanding of strategic product marketing campaign development.
• Ability to quickly grasp complex technical concepts and translate them into accessible content for diverse audiences.

Excited about this opportunity but unsure if you meet all requirements? Apply anyway — we’d love to hear from you!

What We Offer

• Competitive compensation
• 100% Work from Home

Salary: $90,000 to $100,000 CAD per year. Actual compensation depends on skills, experience, location, and applicable laws.