Product Marketing Manager

Tucows Inc.; Toronto; Hybrid; CAD 80,000 - 85,000; Full time

Job summary

Tucows Domains is seeking a Product Marketing Manager to collaborate with product management, sales, and customer care to launch products, develop messaging, and own segmentation. You’ll support product releases and create content aligned with go-to-market motions while staying ahead of market dynamics.

This remote-first role in Canada involves occasional onsite meetings in the Greater Toronto Area. The base salary range is CAD 80,000 to 85,000, with Tucows’ strong benefits and inclusive culture.

Qualifications

• Bachelor’s degree required.
• 5+ years in a product marketing role.
• 3+ years in a SaaS environment.
• Proven track record in establishing product marketing practices and processes.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts.

Responsibilities

• Develop product positioning and messaging that communicates our value to the market.
• Track top midtail resellers across products and segments and report metrics.
• Lead product launches and release updates across our Domain Services portfolio.
• Develop content for thought leadership, sales enablement, and promotional programs.
• Collaborate with Product Management on release updates and provide related marketing assets.
• Research and develop content and positioning for new business opportunities to support Sales.
• Conduct ongoing customer, market, and competitive research that shapes narratives and campaigns.
• Own customer reporting and provide strategic recommendations based on insights.
• Use AI tools to accelerate research, drafting, and analysis.

Skills

Product marketing

Data analysis

AI tools

Communication

Collaboration

Education

Bachelor’s degree

Tools

AI tools

Kanban

Job description

Tucows Domains is the world’s largest wholesale domain registrar, responsible for maintaining the health, neutrality, and openness of an important—but largely invisible part of the Internet: the domain name system (DNS).

As part of Tucows—one of the world’s largest Internet companies—Tucows Domains has a rich history of helping make the Internet better, operating globally under the Ascio, Enom, Hover and OpenSRS brands.

We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the Internet! Today, over one thousand people from over 20 countries are part of our team.

If this sounds exciting to you, join the herd!

About the role.

As a Product Marketing Manager within Tucows Domains, you’ll collaborate closely with product management, account management, business development, and customer care to launch products. You’ll develop messaging and positioning for targeted go-to-market motions, own customer segmentation and reporting, support product releases, and create product-related content. You’ll have a deep understanding of the business, industry, competitive landscape, and channel dynamics that lead to new business opportunities.

This is an individual-contributor role focused on execution, cross-functional collaboration, and delivering high-quality marketing assets and programs that help grow the business.

This is a completely remote opportunity within the Greater Toronto Area with the expectation of attending onsite meetings, functions, and events upon request.

What You’ll Be Doing

• Develop product positioning and messaging that clearly communicates our value to the market.
• Know our customers – track our top midtail resellers across products and segments and report metrics on a regular cadence.
• Lead product launches and release updates across our Domain Services portfolio.
• Develop content for thought leadership, sales enablement, and promotional programs.
• Collaborate with Product Management on release updates and provide related product marketing assets.
• Research and develop content and positioning for new business opportunities to support our Sales team.
• Conduct ongoing customer, market, and competitive research that shapes product narratives and campaign development.
• Own customer reporting, and provide strategic recommendations based on insights.
• Use AI tools to accelerate research synthesis, content drafting, and competitive analysis.

Qualifications required:

• Bachelor’s degree
• 5+ years in a product marketing role
• 3+ years in a SaaS environment
• Proven track record in establishing product marketing practices and processes
• Excellent written and verbal communication skills, with the ability to simplify complex or technical concepts into clear market-facing messaging
• Experience working with data to inform recommendations and track performance
• Comfort using AI tools to accelerate research, drafting, and analysis

Nice to have:

• Knowledge of the domain industry, or related industries
• Understanding of agile marketing practices (Kanban)

A Bit About You

Want to know if this role is for you, keep reading.

We > Me speaks to you, and you are highly collaborative and open to learning from the perspectives of others. You seek new ways of doing things and love to generate new ideas. Communication is important for you, and you have the ability to challenge yourself to deliver results.

If an extraordinary company culture, working with creative people, and having fun while making a difference with your work is meaningful for you, give us a chance. Who knows!

The base salary range for this position is $80,000 to $85,000. Range shown in $CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications. Tucows believes in a total rewards offering that includes fair compensation and generous benefits.

Want to know more about what we stand for? At Tucows we care about protecting the open Internet, narrowing digital divide, and supporting fairness and equality.

We also know that diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

We use AI-enabled tools throughout our recruitment process to help us work more efficiently and consistently. These tools support our hiring teams by organizing and reviewing information, while final hiring decisions are always made by people.

Tucows and its subsidiaries participate in the E-verify program for all US employees.

Learn more about Tucows, our businesses, culture and employee benefits on our site here.