Product Marketing Manager

QC Career School; Ottawa; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading educational institution is seeking a dynamic Product Marketing Manager to drive product adoption and growth. The role involves developing marketing strategies, collaborating with teams, and ensuring the delivery of exceptional value. Candidates should have a proven track record in product marketing and strong analytical skills.

Qualifications

• 5 years’ experience in growth, product or lifecycle marketing.
• Proven results in driving revenue through product marketing efforts.

Responsibilities

• Develop comprehensive product marketing strategies.
• Conduct market research to identify customer needs and trends.
• Analyze campaign performance metrics to optimize marketing efforts.

Skills

Data analytics

Digital marketing strategies

Project management

Communication

Education

Bachelor's Degree in Commerce or Business Administration

Tools

GA4

Email marketing tools

SEO tools

Social media platforms

Job description

QC Career School’s mission is to empower creative individuals to turn their creative passion into a rewarding career. QC provides accessible and flexible online education to help students earn internationally-recognized certifications.

Job Overview

We are seeking a results-oriented Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product adoption and growth. You will work closely with cross-functional teams to ensure our courses meet market needs and deliver exceptional value to our students. If you are highly motivated to drive KPIs and you are as analytical as you are creative, we encourage you to apply.

Your Qualifications :

• 5 years’ experience working in growth, product or lifecycle marketing
• Bachelor’s Degree in Commerce or Business Administration

Duties

• Develop comprehensive product marketing strategies that align with business objectives.
• Get to know our brands and target markets inside and out. This includes further defining our customer personas and assessing product market fit.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Collaborate with our course development team to define product positioning and messaging.
• Manage product launches and promotional campaigns across various channels.
• Analyze campaign performance metrics to optimize marketing efforts and improve ROI (GA4).
• Lead cross-functional teams to ensure timely project delivery.
• Present findings and recommendations to stakeholders at all levels.

Qualifications

• A great attitude and you like to receive and give constructive feedback
• Proficiency in digital marketing strategies and tools (email, social, seo)
• Exceptional data analytics skills (GA4) with the ability to interpret data and market trends effectively.
• Proven results in driving revenue growth through your product marketing efforts.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent leadership skills with the ability to bring people together to accomplish company goals.
• Strong communication skills, both written and verbal.

Join us as we continue to innovate! If you are passionate about product marketing and eager to make an impact, we encourage you to apply. Tell us why you think you’re the right choice for the role in your cover letter. We’ll be in touch if we think you’re a good fit.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

E-learning

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