Product Marketing Manager

DBSync Inc.; Montreal; Remote; CAD 90,000 - 120,000; Full time

Job summary

DBSync Inc. is seeking a Product Marketing Manager with a strong SaaS background to craft and execute go-to-market strategies that drive product adoption and generate qualified leads.

You will position our data integration platform, craft compelling messaging, and act as a brand ambassador at industry events, collaborating with sales, product, and partners to maximize impact. The role requires strategic thinking, excellent communication, and willingness to travel for events and partner visits.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• Minimum 5 years in marketing, preferably SaaS.
• Strong knowledge of lead generation metrics and campaign performance.

Responsibilities

• Develop and execute lead-generating marketing campaigns across digital, social, and events.
• Cultivate new partners for the partner program; leverage industry connections.
• Represent DBSync at industry events and partner visits.
• Drive revenue growth by optimizing marketing ROI and campaigns.
• Collaborate with Sales, Product, and Support to align GTM efforts.

Skills

Lead generation strategies

Marketing strategy

SaaS product marketing

Communication skills

Partner relations

Travel willingness

Education

Bachelor's degree in Marketing or Business

MBA a plus

Job description

You

Are passionate about technology, wake up every morning to experiment, learn and develop new solutions!

You

Are passionate about technology, wake up every morning to experiment, learn and develop new solutions!

About Us

At DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data integration and Data warehousing services for both cloud/SAAS-based-on-demand applications. We were incubated by Salesforce.com (as a part of Avankia), before getting spinned off as a separate company. DBSync provides data integration as a SAAS-based, Standalone or hosted integration at a competitive price with a plethora of benefits for business users. Our mission is to provide a strong foundation for businesses in solving complex problems and automating their workflows while acting as a pillar of support for all their data integrations needs. At DBSync we encourage innovation and creativity and our team is diverse comprising of a nice mix of cultural blends. We are a family where each talent is recognised and honed for the best of the individual and the company as a whole. We maintain a very professional, learn and excel vision with a hint of a start-up-like environment making each individual feel important and responsible with an equal opportunity to grow to the sky's limit!

Our Value System

• We genuinely care
• We do not waste time on manual or mundane task
• We have a fun environment
• We own it
• We are experts on what we do
• We win together

DBSync has been:

• We have been rated 4.7 / 5 on G2. We have got around 125 reviews in 2023.
• Based on the reviews G2 has awarded DBSync following badges.
• Best Relationship- Winter 2024
• Leader Americas Winter 2024
• Best Results - Winter 2024
• Best Usability - Winter 2024

About the Role

We are seeking an enthusiastic and proficient Product Marketing Manager with a strong background in SaaS to join our team. The ideal candidate will excel at designing and executing high-impact marketing strategies that drive product adoption, generate qualified leads, and support business growth. This role requires a strategic thinker who can position our integration platform effectively in the market, craft compelling messaging, and act as a brand ambassador at industry events. You will collaborate closely with sales, product, and partner teams to ensure our go-to-market efforts resonate with customers and partners, while also engaging directly with stakeholders to highlight the unique value of our solutions.

Job Responsibilities

• Campaign Development & Execution: Develop and implement lead-generating sales and marketing campaigns across diverse channels, including digital, social media, and events, with a focus on SaaS products
• Partnership Cultivation: Actively seek and engage new partners for our partner program, using your industry connections and insights, particularly within the SaaS industry
• Event Participation & Field Visits: Represent DBSync at various industry events, conferences, and seminars, and be willing to visit partners and potential partners in person. Articulate the benefits of our SaaS integration solutions effectively
• Revenue Growth: Contribute to the company's revenue growth by developing strategies that convert leads into sales, identifying new revenue opportunities, and optimizing marketing campaigns for maximum ROI
• Team Collaboration: Collaborate with sales, product development, and customer service teams to ensure marketing strategies are aligned with overall business goals

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus
• Demonstrated experience of minimum 5 years in marketing, preferably within the technology or SaaS domain
• In-depth knowledge of lead generation strategies and associated metrics
• Outstanding communication and presentation skills
• Proficiency in building and nurturing relationships with partners and stakeholders
• Willingness to travel for events and in-person partner visits
• Prior experience in SaaS product marketing

Job Location

Montreal, Canada (Remote)

Work Shift

U.S Shift (8:00 AM CST to 5:00 PM CST)