Product Marketing Manager

Intello Technologies Inc.; Hamilton; Hybrid; CAD 75,000 - 113,000; Full time

Job summary

An established industry player is seeking a passionate Product Manager to lead innovative retention campaigns. In this dynamic role, you will collaborate with cross-functional teams to drive customer loyalty and maximize profitability through data-driven strategies. The ideal candidate will possess strong analytical and communication skills, with a proven track record of managing complex projects. Join a forward-thinking organization that values creativity and offers a supportive work environment, where your contributions will make a significant impact on the customer experience. Embrace the opportunity to grow your career in a company committed to innovation and community engagement.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Company matched pension

Career growth opportunities

Community engagement initiatives

Qualifications

• 3-5 years of experience in business case development and strategic documentation.
• Strong analytical skills with expertise in SQL and Excel.

Responsibilities

• Drive execution of innovative retention campaigns to enhance customer loyalty.
• Collaborate across teams to ensure seamless integration of retention strategies.

Skills

Analytical Skills

Interpersonal Skills

Collaboration Skills

Problem Solving

Communication Skills

Creativity

Entrepreneurial Mindset

Education

Undergraduate Degree in Business, Economics, Accounting

MBA

Tools

SQL

Microsoft Excel

Microsoft PowerPoint

Job description

Select how often (in days) to receive an alert:

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Our team and what we'll accomplish together

The TELUS Small Medium Business (SMB) Base Management Team is looking for a talented, driven, passionate individual with strong analytical, interpersonal, and collaboration skills. The ideal candidate will be inquisitive, curious and not afraid to try different approaches to solve challenges that are encountered along the way. Most critical will be the ability to work collaboratively with stakeholders across various marketing, business intelligence, sales and operational functions to ensure a seamless customer, sales and support experience.

As a Product Manager, you will have the opportunity to help shape the SMB wireless retention execution. Working closely with Manager Product & Services and cross functional partners across pricing, strategy & planning, channels, you will be a pulse of retention approach in this highly dynamic and enthusiastic environment.

What you’ll do

In this role, you will spearhead the execution of innovative retention campaigns that not only conserve costs but also set industry benchmarks.

• Take Charge of Execution: Drive the end-to-end management and execution of retention campaigns, ensuring each campaign is meticulously planned, executed, and adjusted based on performance data and strategic insights
• Master the 4Ps: Develop and optimize our approach to Product, Price, Place, and Promotion, creating a cohesive strategy that enhances customer loyalty and maximizes SMB profitability
• Data-Driven Decision Making: Use advanced analytics to understand customer behaviors and trends, and craft targeted strategies that significantly improve customer retention rates
• Continuous Improvement: Constantly seek out opportunities to refine and enhance campaign strategies, turning insights into action to elevate the overall customer experience
• Cross-Functional Collaboration: Work closely with teams across pricing, strategy, and operations to ensure seamless integration of retention strategies and a unified approach to market
• Leadership and Influence: Lead projects and inspire teams by demonstrating passion and drive for excellence, ensuring alignment with our core values and strategic objectives

Qualifications

What you bring

• Team player, creative, entrepreneurial, willing to experiment
• Strong analytical and business problem solving skills with expertise in SQL, Microsoft Excel, Microsoft PowerPoint and other productivity tools
• Proven ability to collaborate, and verbally and visually communicate effectively with all levels including senior executives
• Clear, confident delivery of perspectives and recommendations to peers and senior leaders
• Manage ambiguity and synthesize complex information into meaningful information and recommendations
• Experience working with all levels of management across the organization and presenting to senior management
• Strong passion for the telecommunication industry
• Undergraduate degree in Business, Economics, Accounting, or other related field
• Minimum 3-5 years of experience building business cases and strategic documents

Great-to-have

• MBA an asset
• In-depth understanding of TELUS business, especially the wireless domain
• Working experience in marketing, B2B or B2B2C
• Wireless telecommunications and/or technology-based industry experience is an asset

Salary Range: $75,000-$113,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.