Product Marketing Manager

NextGenEnergyJobs; Canada; On-site; CAD 70,000 - 110,000; Full time

Job summary

Esri is seeking a Product Marketing professional in Canada to develop go-to-market strategies for ArcGIS products and lead communications around product changes, pricing, and lifecycle. You will collaborate with cross-functional teams to create personas, positioning, and messaging, and lead multi-channel product launches and enablement.

You will also craft engaging content, from web pages to case studies, and monitor KPIs to gauge market performance.

Qualifications

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to convey technical information non-technically
• Strong interpersonal skills and thrives in cross-functional teams
• Experience with current marketing software, systems, and tools
• Understanding of marketing concepts and best practices with strategic and tactical application
• Strong project management and problem-solving skills; experience leading programs
• Self-starter with ability to manage multiple priorities with guidance
• Ability to travel 10%-20% to customer sites, conferences, and events
• Bachelor's degree in business, marketing, or related field
• Master's degree in business/marketing and/or GIS-related fields
• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience presenting to senior leadership to drive alignment and trade-offs
• Experience with GIS concepts and ArcGIS Pro
• #LI-DV2 #LI-Onsite
• Esri’s total rewards include health, dental, vision, life insurance, 401(k) and holidays; base salary details provided.

Responsibilities

• Develop go-to-market strategies for Esri products
• Spearhead communication strategy for product changes, lifecycle, and pricing
• Understand user and buyer needs to create personas, positioning, and messaging
• Lead, coordinate, and execute product launches, releases, and multi-channel enablement
• Partner with cross-functional teams to communicate product information and drive awareness
• Create engaging content (web pages, videos, case studies, press releases, ads, product resources)
• Develop and monitor KPIs to measure product performance in market

Skills

Go-to-market strategy

Verbal and written communications

Cross-functional collaboration

Marketing software experience

GIS concepts

Education

Bachelor's degree in business or marketing

Master's degree in business/marketing or GIS related fields

Tools

ArcGIS Pro

Marketing software tools

Job description

At Esri, we are building cutting-edge mapping technology, enabling users to effectively capture, analyze, and share location-based data through our ArcGIS platform.

Key Responsibilities

• Develop go-to-market strategies for Esri products
• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
• Understand user and buyer needs to create personas, positioning, and messaging
• Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Develop and monitor key performance indicators to measure product performance in market

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10%-20% of the time to customer sites, conferences, trade shows, and other strategic meetings and events
• Bachelor's degree in business, marketing, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
• Master's degree in business, marketing, and/or background in geography, computer science, or information systems
• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
• #LI-DV2
• #LI-Onsite
• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
• A reasonable estimate of the base salary range is