Associate Product Marketing Manager - AI & Analytics

NextGenEnergyJobs; Canada; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Esri is seeking an Associate Product Marketing Manager to expand the world’s leading spatial analytics software into new and existing markets. You will develop and execute go-to-market strategies, drive product launches, and craft messaging based on user needs to accelerate adoption of Esri technology.

You will partner with cross-functional teams, create engaging content, and monitor key performance indicators to gauge market impact. Some travel (10-20%) may be required.

Qualifications

• Experience translating technical product details into clear messaging.
• Ability to develop positioning and messaging for different markets.
• Strong written and verbal communication.
• Experience leading programs or high-visibility projects.

Responsibilities

• Develop and execute go-to-market strategies for Esri’s add product.
• Lead communication strategies for product changes and lifecycle updates.
• Create positioning and messaging based on user and buyer needs.
• Lead product launches and multi-channel enablement.
• Collaborate with marketing teams to execute campaigns.
• Drive awareness and adoption of Esri technology across teams.
• Create engaging content (web pages, case studies, video) to aid the customer journey.
• Support product life cycle with management and engineering teams.
• Develop and monitor KPIs to measure product performance.

Skills

Go-to-market

Communication

Cross-functional teamwork

Project management

GIS concepts

Education

Bachelor's degree in business/marketing

Master's degree in business/geography/CS/IS

Tools

ArcGIS Pro

CRM systems

Job description

We’re looking for an Associate Product Marketing Manager who can expand the world’s most powerful spatial analytics software into new and existing markets.

Key Responsibilities

• Develop and execute go-to-market strategies for Esri’s add product
• Spearhead the communication strategy for changes in product functionality and lifecycle changes, both internally and externally, including at events and/or tradeshows
• Understand user and buyer persona needs to create positioning and messaging
• Lead, coordinate, and execute product launches, product releases, and multi-channel enablement
• Work with corporate and industry marketing teams to execute campaigns
• Partner with cross-functional teams do drive awareness and adoption of Esri technology
• Create engaging content, including web pages, case studies, video and other assets to aid in the customer journey
• Work with product management, product engineering, and global business development throughout the product life cycle
• Aide in the creation of sales enablement materials to help with internal education and awareness
• Develop and monitor key performance indicators to measure product performance in market

Requirements

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows
• Bachelor's degree in business, marketing, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
• Master's degree in business, geography, computer science, or information systems
• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
• A reasonable estimate of the base salary range is