Product Marketing Coordinator - Fall 2026 Co-op

Socket.dev; Kitchener; On-site; CAD 56,000 - 71,000; Full time

Benefits offered by this job

Tuition reimbursement

Volunteer days

Flexible work arrangements

Wellbeing benefits

Home internet reimbursement

Dog-friendly offices

Job summary

D2L is seeking a Product Marketing co-op to support go-to-market efforts across North America, EMEA, APAC, and LATAM. You will work with product, sales, demand generation and creative teams to shape messaging, positioning, and launches.

The role is ideal for building foundational experience in messaging, launches, enablement, and market insights while contributing to cross-functional initiatives like sales enablement and competitive intelligence.

Qualifications

• Foundational marketing knowledge with interest in product marketing and go-to-market strategy.
• Understanding of B2B and/or SaaS markets is preferred.
• Strong written and verbal communication, translating complex concepts clearly.
• Experience creating marketing content (presentations, briefs, product content, sales materials).
• Ability to work effectively with cross-functional stakeholders (product, sales, marketing).

Responsibilities

• Help articulate solution capabilities and benefits to customers and prospects.
• Support research on buyer behavior, industry trends, and market opportunities.
• Develop differentiated product positioning and messaging for features and integrations.
• Create marketing collateral and assets to support campaigns.
• Collaborate on campaigns, demos, content creation, and go-to-market readiness.
• Develop enablement materials to help the sales team communicate offerings.
• Track program effectiveness and report results.

Skills

Marketing fundamentals

B2B SaaS knowledge

Clear written communication

Marketing content creation

Cross-functional collaboration

Organization & project mgmt

Analytical mindset

Team player

Multitasking

AI tools familiarity

Job description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Are you eligible for co-op at D2L?

Our co-op roles are open to applicants who are:

• Currently enrolled in a post-secondary program, and will not graduate prior to this co-op role (preference for students enrolled in an official co-op program)
• Able to work 40 hours per week
• Able to work in-person from a D2L office (office location dependent on role)

Job Summary

The Product Marketing co-op will support our product marketing team in bringing products to market across the North American, EMEA, APAC, and LATAM regions. This is a hands‑on role where the candidate will contribute to positioning, messaging, and go‑to‑market execution, working closely with product, sales, demand generation, and creative teams.

This role is ideally suited for someone who is looking to build strong foundational experience across messaging, launches, enablement, and market insights. As a member of the broader go‑to‑market organization, the successful candidate will help execute product marketing initiatives while providing insights and recommendations to senior product marketers where applicable.

The successful candidate will also have the opportunity to develop experience beyond core product marketing by supporting cross‑functional efforts such as sales enablement, customer marketing, and competitive intelligence.

This role will report to a Manager, Product Marketing and work closely with product managers and other go‑to‑market leaders.

How Will I Make an Impact?

• Clearly articulate solution capabilities and benefits to customers and prospects
• Contribute to research and analysis of buyer behavior, industry trends, and market opportunities
• Help develop differentiated product positioning and messaging for product features, service capabilities and partner integrations.
• Help develop solution‑focused marketing collateral and assets
• Interface with other members of the Marketing team to develop/adapt marketing campaigns/materials including lead generation, brochures, advertising, newsletters and other direct marketing materials to build awareness for and drive new business for specified solution
• Collaborate with product experts to create interactive demos and screenshots to show the features in our products
• Collaborate with other members of the marketing team for content creation and asset development
• Create enablement support materials to ensure sales team can effectively communicate offerings
• Engage in release process to stay abreast of all marketable features and products, services and partner solutions as they come to market and be prepared to support the communication rollout as required to launch
• Measure and report on program effectiveness
• Other duties as assigned.

What You’ll Bring to the Role

• Foundational knowledge of marketing principles, with interest in product marketing and go‑to‑market strategy.
• Understanding of B2B and/or SaaS markets is preferred.
• Strong written and verbal communication skills, with the ability to translate complex concepts into clear, customer‑friendly messaging.
• Experience creating marketing content (e.g., presentations, briefs, product content, or sales materials) is an asset.
• Ability to work effectively with cross‑functional stakeholders, including product, sales, marketing, and creative teams.
• Strong organizational and project management skills with attention to detail.
• Analytical and research‑oriented mindset, with curiosity about customer needs and competitive landscapes.
• Proven team player who is adaptable, collaborative, and comfortable in a fast‑paced environment.
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Acumen with Artificial Intelligence Tools

This position is to fill an existing vacancy.

Weekly Salary Range

$880 — $1,120 USD

Don’t meet every single requirement?

We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave‑related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.