Product Manager (Hybrid)

Traction Rec; Vancouver; Hybrid; CAD 95,000 - 105,000; Full time

Job summary

Traction Rec is seeking a Product Manager in the Greater Vancouver area to shape our growth by staying close to customers and markets, turning insights into a clear product strategy and validated bets with partners and in-house teams.

You will own discovery, lead cross‑functional delivery, and stay involved through go‑to‑market to ensure the products land with the intended users. We value craft, usability, and rapid AI-enabled iteration.

Qualifications

• 3+ years of product management experience with concept-to-launch delivery.
• Experience building consumer-facing apps with strong UX.
• Hands-on use of AI tools in product workflow (prototyping, research, iteration).
• Strong market research and customer discovery abilities.
• Comfort with customer data and data-driven decision making.
• Willing to own GTM activities with marketing, sales, and CS teams.
• Experience in end-to-end product lifecycle management and Agile practices.

Responsibilities

• Get close to the market and customer to turn insights into product direction.
• Own discovery and requirements, validate needs with partners and internal teams.
• Shape vision and roadmap in collaboration with leadership.
• Build features with high usability and end-user focus.
• Leverage AI tools to prototype and accelerate work.
• Lead cross-functional delivery across design, dev, QA, and support.
• Apply Agile and continuous delivery for on-time releases.
• Own go-to-market strategies with marketing, sales, and CS.
• Measure adoption and impact to refine products.
• Tell the product story across stakeholders and document clearly.

Skills

Product management

Customer discovery

AI prototyping

Market research

Data analysis

Go-to-market ownership

End-to-end lifecycle

Agile

Communication

Creative thinking

Tools

Claude

Cursor

Job description

This is a hybrid role open to candidates based in the Greater Vancouver area.

We’re looking for a Product Manager to help shape the next stage of our growth. In this role, your top priority is getting close to our customers - and to the market around them - to understand what they need, decide where the highest value lies, and validate those bets with partners and in-house teams so they ladder up to a clear product strategy.

You’ll own the discovery work that sets direction: talking to customers, running market research, gathering and making sense of customer data, and turning what you learn into product requirements. From there, you’ll lead design, engineering, quality assurance, and other teams through feature development and release - and stay involved through go-to-market, so the products we build actually land with the people they’re for.

We build software that feels as intuitive as the consumer apps people use every day, so we care a lot about craft, usability, and the experience of the end user. We also expect our product team to work fast and smart with modern AI tools - using them to prototype, design, research, and ship better and faster.

Who we are

At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), Boys & Girls Clubs of America (BGCA), and Salvation Army Kroc Centers to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most.

We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology.

Our passion for community and innovation has earned us recognition, including:

• Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year
• Globe & Mail's Top Growing Companies of 2024 and 2025
• Deloitte's Technology Fast 50 winner 2024
• Deloitte's Technology Fast 500 winner 2024 and 2025

At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team.

If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities.

Skills

Traction Rec’s are from a variety of backgrounds, and we are eager to find people that are from diverse traditional backgrounds. For this role, you might have:

• 3+ years of product management experience, with a proven track record of guiding products from concept to launch.
• Experience building consumer-facing or consumer-grade applications. Products where a polished, intuitive user experience and high usability were essential to success. You obsess over how the end user actually experiences the product.
• Hands-on experience using AI tools in the product workflow. For example, prototyping and product design with tools like Claude, Cursor, or similar, and using AI to accelerate research, requirements, and iteration. You’re curious about where these tools are heading and eager to push how the team uses them.
• Strength in market research and customer discovery. Excellence in gathering customer requirements, evaluating market conditions, sizing opportunities, and discerning new ideas to maximize the value delivered by the R&D team.
• Comfort working with customer data. Collecting, analyzing, and drawing clear conclusions from both qualitative feedback and quantitative usage data to inform decisions.
• An appetite for go‑to‑market ownership. You enjoy partnering with marketing, sales, and customer success on positioning, launches, and adoption, and you’re happy to own GTM activities rather than hand the product off at release.
• Demonstrated experience in end-to-end product lifecycle management, from initial discovery and roadmap planning to post-launch analysis and iteration.
  • Familiarity with an Agile framework.
  • Excellent communication skills.
  • Problem‑solving aptitude.
  • Creative thinking skills.
• Bonus points if:
  • You’ve worked in the nonprofit sector, community centres, or with community‑focused organizations.
  • You are a results‑oriented self‑starter who is motivated by outcomes, not just outputs.
  • You thrive in a fast‑paced, dynamic environment and are energized by the challenge of building something great.
  • You are defined by your creativity and initiative, constantly looking for new opportunities to create value, unconstrained by a rigid job description.

What You Will Be Doing

• Get close to the market and the customer. Uncovering needs through qualitative and quantitative research, market analysis, and customer data, turning feedback, usage data, and competitive insights into clear product direction.
• Own product discovery and requirements. Decide which needs are of highest value, validate them with partners and in‑house teams, and translate them into well‑defined product requirements.
• Shape vision and roadmap. Collaborate with senior leadership to turn customer and market insight into a compelling product vision, strategy, and prioritized roadmap.
• Build products people love to use. Develop features that align with the roadmap and deliver meaningful value, holding a high bar for usability and the end‑user experience the way the best consumer apps do.
• Work fast with modern AI tools. Use tools like Claude, Cursor, and similar to prototype, design, research, and iterate, and help raise how the whole team puts AI to work.
• Lead cross‑functional delivery. Coordinate design, development, quality assurance, and support to break complex problems into clear, actionable user stories that drive measurable outcomes.
• Apply Agile and continuous delivery principles to ensure efficient, iterative development and successful, on‑time releases.
• Own go‑to‑market. Partner with marketing, sales, and customer success on positioning, launch, and adoption so new features land with customers and drive real business impact.
• Measure and improve. Use data and analytical thinking to evaluate product performance, track adoption, and continuously improve the user experience and business impact.
• Tell the story. Communicate the “why” behind the product across audiences, inspiring alignment among engineers, executives, and customers through clear storytelling.
• Document with care. Produce engaging, accessible documentation that enhances product understanding, drives adoption, and contributes to an exceptional customer experience.

Compensation

At Traction Rec, we are committed to a fair, market‑based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.

The starting salary band for this role is $95,000-$105,000. Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role.

Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Please note that employment is contingent on the successful completion of background and reference checks.