Product Manager

Appdirect; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

AppDirect is seeking a customer‑obsessed Product Manager to own the core of PartnerStack: the two‑way matching and activation between partners and programs. You’ll partner with engineering, design, GTM, and partnerships to ship features that drive real results for vendors and partners.

You’ll measure success with activation rates, funnel conversion, and partner engagement, and translate complex customer problems into crisp requirements for delivery across the network.

Qualifications

• 3+ years in tech with 2+ years in product management.
• Data-driven decision making; define success metrics before launch.
• Ability to translate messy customer problems into crisp requirements.

Responsibilities

• Own the network experience: drive how partners and programs find, evaluate, and connect with each other across PartnerStack.
• Roadmap & prioritization: shape the network roadmap with smart trade-offs between short-term wins and long-term quality.
• Improve matching: use partner data and signals to improve recommendations and discovery for both sides.
• Sharpen recruitment and activation: reduce friction from vendor recruiting a partner to partner activity, and use agent workflows where appropriate.
• Data-informed decisions: use qualitative and quantitative data to prioritize work and measure impact on network health.
• Adoption: drive adoption of network capabilities by vendors and partners.

Skills

Tech experience

Product management

Data-driven decisions

Growth orientation

AI delivery interest

End-to-end ownership

Customer obsession

Product instincts

Requirements gathering

Data and metrics

Clear communication

Shipping mindset

Education

Bachelor’s or Master’s in CS/Engineering/Business/Arts or related field

Job description

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

We're hiring a customer‑obsessed Product Manager to work on the core of PartnerStack: the partner network. Your focus is the two‑way matching & activation between partners and programs, both how vendors find the right partners for their programs, and how partners find the programs worth their time. You’ll spend real time with both sides of the marketplace to learn what makes a great match, what slows activation, and where the network can do more of the lifting. You’ll also lend product support to our AEO initiatives, where the network is the underlying lever. You’ll partner closely with engineering, design, go‑to‑market, and our partnerships team to ship products that drive real results for both vendors and partners.

What you’ll do and how you’ll have an impact

• Own the network experience: Drive how partners and programs find, evaluate, and connect with each other across PartnerStack.
• Roadmap & Prioritization: Shape the network roadmap, making thoughtful trade‑offs between short‑term customer wins and longer‑term investments in matching quality and network health.
• Improve matching: Use partner profile data, performance signals, and program criteria to make recommendations and discovery measurably better on both sides.
• Sharpen recruitment and activation: Reduce friction from a vendor recruiting a partner to that partner driving real activity, and use agent workflows to handle steps where it makes sense.
• Customer & Internal Feedback: Run a constant loop of vendor, partner, and internal conversations, usage data, and shipped iterations to validate solutions and make sure features solve real problems on both sides of the network.
• Data‑Informed Decisions: Use qualitative and quantitative data to prioritize work, define success metrics for matching, activation, and network health, and measure impact.
• Adoption: Drive adoption of network capabilities by vendors and partners, reducing friction and improving outcomes for both sides.

What we’re looking for

• 3+ years of experience working in tech. 2+ years of product management experience.
• Bachelor’s or Master’s in Computer Science, Engineering, Business, Arts, or a related field, or equivalent practical experience.
• Data‑driven decision making. You’re comfortable pulling your own data, defining success metrics before launching, and using quantitative signals (activation rates, partner engagement, funnel conversion) to prioritize and iterate. Gut instinct is a starting point, not a conclusion.
• Growth and marketing orientation. You understand how product decisions connect to acquisition, activation, and retention loops. You’ve worked closely with marketing or growth teams to design features that drive measurable adoption, and you think about the product as a channel for growth.
• A proven interest in AI accelerated delivery, with prototypes you’ve actually built (at work or on your own time) to back it up.
• Track record of owning a product end‑to‑end: discovery, roadmap, delivery, and adoption and being detail‑oriented.
• Deeply customer‑obsessed: you talk to users constantly and your decisions show it.
• Strong product instincts in ambiguous, fast‑moving spaces where the playbook isn’t written yet.
• Ability to translate messy customer problems into crisp requirements and shipped solutions with engineering and design.
• Comfort using qualitative and quantitative data to prioritize, set targets, and measure impact.
• Clear writer and communicator who can make complex trade‑offs legible to both technical and non‑technical audiences.
• A bias toward shipping, learning, and iterating.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialised people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting [e-mail].

Canada Compensation Band

The salary band listed below reflects the expected annual base salary or OTE (on‑target earnings) for this role at AppDirect and may be subject to change.

Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance‑based bonuses and a full range of benefits.

Échelle salariale au Canada

L'échelle salariale indiquée ci‑dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée.

Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux. Fourchette

$100,000 — $125,000 CAD

$100,000 — $125,000 CAD