Growth Analyst

Firstbase; Toronto; Hybrid; CAD 90,000 - 125,000; Full time

Job summary

AppDirect’s PartnerStack team seeks a data-driven analyst to own growth metrics, activate partners, and build scalable analytics in SQL, BigQuery, and Metabase. You’ll translate data into actionable recommendations that shape cross-functional growth initiatives with Marketing and Customer Success.

You’ll partner across teams to test hypotheses, forecast network initiatives, and connect analytics to broader company OKRs in a hybrid Canada-based role.

Qualifications

• You bring a business and strategic mindset paired with analytical rigor.
• You’re comfortable working with SQL and can use BigQuery and Metabase to answer questions directly.
• You work well in ambiguity and prefer clear, quantified answers over hedged conclusions.
• You’re curious about how a two-sided marketplace works and the incentives that drive both vendors and partners.

Responsibilities

• Own week-to-week analysis of network growth, including activation rates and GMV health.
• Build and maintain SQL queries in BigQuery and Metabase to track core growth metrics.
• Form and prioritize hypotheses about partner activation and growth; validate with internal data and benchmarks.
• Support forecasting and financial modeling for strategic network initiatives using realistic assumptions.
• Translate analysis into recommendations for leadership with data-supported conclusions.
• Collaborate with Marketing, RevOps, and GTM to connect growth analysis to company OKRs.

Skills

Analytical mindset

Strategic thinking

Tools

SQL

BigQuery

Metabase

Job description

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About Partnerstack, an AppDirect Subsidiary

This role is on AppDirect’s partner network team (PartnerStack) — the platform that powers how B2B software companies find, activate, and grow their partner ecosystems. The team builds the two-sided marketplace that connects vendors with the right partners and helps partners discover programs worth their time, handling everything from matching and onboarding to activation at scale. It’s a high-impact product space at the center of how modern B2B companies go to market through partners rather than direct sales alone.

About You

You bring a strategic, analytical mindset and enjoy turning complex data into clear points of view. You’re comfortable working hands-on with data every day, staying curious about what drives growth in a two-sided marketplace, and following the evidence even when it challenges your assumptions.

You do your best work in collaborative environments where you can partner with teams across the business, shape ideas early, and help carry them through. You’re energized by ownership, comfortable with ambiguity, and motivated by finding practical ways to improve how the network grows.

What you’ll do and how you’ll have an impact

• Own week-to-week analysis of network growth, including partner activation rates, commission volume trends, partnership performance by segment, and the health of top partnerships driving GMV.


• Build and maintain SQL queries in BigQuery and Metabase to track core network growth metrics.


• Form and prioritize hypotheses about partner activation and network growth, then validate them using internal data and relevant external benchmarks.


• Support forecasting and financial modeling for strategic network initiatives using realistic partner activation assumptions.


• Translate analysis into clear recommendations for leadership, including where conclusions are strongly supported by data and where confidence is more directional.


• Partner with data and analytics, RevOps, and GTM stakeholders to connect network growth analysis to broader company OKRs.


• Help shape and support cross-functional growth initiatives with Marketing, Customer Success, and other teams by defining tests, tracking results, and recommending whether to iterate, scale, or stop.

What we’re looking for

• You bring a business and strategic mindset paired with analytical rigor, and you can let go of a hypothesis when the data points elsewhere.


• You’re comfortable working with SQL and can use BigQuery and Metabase, or equivalent database tools, to answer questions directly.


• You work well in ambiguity and prefer clear, quantified answers over hedged conclusions.


• You’re curious about how a two-sided marketplace works, including the incentives that drive both vendors and partners.


• You collaborate well with others, challenge assumptions thoughtfully, and stay open to changing your mind.


• You’re comfortable working directly with non-analytics stakeholders, including Marketing and Customer Success, to shape campaigns rather than only measure them after launch.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:

https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting [e-mail].

#LI-Hybrid

Canada Compensation Band

The salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.

Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.

$90,000 — $125,000 CAD

Échelle salariale au Canada

L'échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée.

Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux. Fourchette

$90,000 — $125,000 CAD