Product-Led Growth PMM: Drive Revenue by Value

Relay; Canada; Hybrid; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive equity and salary

Hybrid work environment

Flexible vacation and time off

Mac-first equipment

Top-tier health benefits

Parental leave with top-up

Team events and company socials

Award-winning workplace

Job summary

Relay is seeking a Senior Product Marketing Manager, Product-Led Growth to drive monetization and GTM strategy in a fast-growing Product Marketing team. Most customers discover Relay in-product, so you’ll shape how value translates into revenue and guide messaging across the user journey.

You’ll own paywalls, upgrade prompts, and trial messaging, and collaborate with Product Management, Design, Brand, Demand Gen, and Lifecycle to ensure a cohesive story and measurable growth.

Qualifications

• 3+ years of product marketing or growth marketing.
• Experience in fintech, startups, and/or the SMB space.
• Bonus points for UX, content design, or technical writing.

Responsibilities

• Define monetization strategy and messaging for usage-based pricing.
• Own go-to-market for product-led growth, partnering with Product and Design.
• Lead experiments to optimize paywalls, upgrade prompts, and trial messaging.
• Develop positioning and messaging aligned with market opportunities.
• Collaborate with Brand, Demand Gen, and Lifecycle to ensure cohesive storytelling.

Skills

Strong writing skills

Product marketing

PLG / product-led growth

Fintech domain knowledge

Job description

Relay is seeking a Senior Product Marketing Manager, Product-Led Growth to drive monetization and GTM strategy in a fast-growing Product Marketing team. Most customers discover Relay in-product, so you’ll shape how value translates into revenue and guide messaging across the user journey.

You’ll own paywalls, upgrade prompts, and trial messaging, and collaborate with Product Management, Design, Brand, Demand Gen, and Lifecycle to ensure a cohesive story and measurable growth.