Product Director - Mkg

Ubisoft; Montreal (administrative region); On-site; CAD 180,000 - 240,000; Full time

Job summary

Ubisoft Montreal is seeking a Product Director - Marketing to define the game’s positioning and craft a comprehensive communications and marketing plan. You will shape the product definition with the core team and align with HQ, Publishing, and Go-To-Market partners.

You will lead audience insights, asset planning, and brand alignment, ensuring marketability and differentiation in a competitive landscape. This is an office-based role requiring strong leadership and strategic vision.

Qualifications

• University degree or technical training.
• 7–10 years marketing experience in game production or related field.
• Leadership and team management skills.
• Excellent communication skills.
• Human resource management abilities.
• Ability to manage multiple concurrent projects.
• Strong client and customer service focus.
• Ability to defend points of view and drive accountability.
• Bilingual French and English.
• Extensive knowledge of the video game market and industry.
• Ability to translate creative vision into marketing product development.
• Ability to synthesize multiple data sources.

Responsibilities

• Define product definition and positioning within the marketing plan.
• Own the go-to-market strategy and assets with HQ and Publishing teams.
• Lead audience and market analysis to guide decisions.
• Formalize product documentation and internal communications.
• Ensure brand alignment and differentiate the product in the market.
• Manage resources (team, budget) and develop business opportunities with partners.

Skills

Leadership

Communication

Bilingualism (Fr-Eng)

Multitasking

Client service

Change management

Decision making

Education

University degree or technical training

Job description

Company Description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description

The Product Director - Marketing will define the game’s positioning and articulate it into a communications & marketing plan and a communication strategy. As part of the game core team, the marketing product director is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability and ensure it matches players’ needs and stands out on the market.

WHAT YOU'LL DO

Product Definition and Positioning

• Define the key elements of the product offer (audience, value proposition, market segment).
• Own the positioning of the product with the buy-in of HQ and Publishing / Go-To-Market teams
• Channel the creative vision of the product to maximize its marketability potential.
• Strategically guide and refine the product definition with the core team.
• Contribute to business choices for the product: business model, sales objectives, SKU choices, and financial strategies based on market and player insights.

Communication and Marketing Strategy

• Orchestrate the communication strategy until the announcement and anticipate go-to-market needs: define the marketability pillars (key themes, key messages, tone) and co-define marketing assets with Publishing teams.
• Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams
• Post-announcement, support the execution of the communication campaign: review and provide feedback on assets, guide choices based on product knowledge, and support agencies in asset execution.

Audience and Market Analysis

• With the support of User Research and Market Data teams, bring a 360° understanding and knowledge of the audience and market to the core team.
• Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights.

Documentation and Internal Communication

• Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision).
• Contribute to or lead gate preparations and presentations.
• Be the product ambassador toward company stakeholders: brief and rally them around a common vision.
• Embody the product vision for the teams working on it: evangelize and inspire.

Content Consistency and Differentiation

• Ensure game content aligns with the product positioning.
• Contribute to differentiation (artistic direction, value propositions, etc.).
• Help prioritize features and guide production teams with benchmarks and industry trends.

Brand Alignment

• Align the product with the brand it belongs to.
• For a stand-alone product, produce foundational brand work to define the product’s scope.

Resource Management

• Define and manage the resources required to operate the product strategy throughout its lifecycle (team, budget).
• Initiate and develop business opportunities (partnerships, extra-gaming activities, etc.).

Qualifications

WHAT YOU'LL BRING

• Relevant university degree or technical training.
• Minimum 7-10 years’ experience in marketing for game production in a specific work unit or other relevant experience. Previous experience on multiplayer and live-service games is a plus.
• Leadership.
• Excellent communication skills.
• Human resource management skills.
• Ability to manage and adapt to change.
• Ability to work effectively on concurrent projects (multitasking).
• Results focus.
• Client and customer service focus.
• Ability to defend one’s point of view, even when unpopular.
• Ability to delegate and create accountability.
• Bilingualism (French-English).
• Extensive knowledge of the video game market and industry.
• Ability to incorporate a creative vision into marketing product development, considering market trends and players expectations
• Ability to take into account several data sources

Contract: PermanentWork flexibility: Office-based