Marketing Product Manager at Ubisoft

Ubisoft; Montreal (administrative region); On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

On-site work

Career growth opportunities

Job summary

Ubisoft is seeking a Marketing Product Manager for the Rainbow Six Brand Extensions team to drive expansion beyond core games and campaigns. You will identify opportunities across transmedia, licensing, and partnerships, and collaborate with internal and external partners to execute initiatives.

You will coordinate with Marketing across Rainbow Six titles to ensure brand consistency and monitor industry trends to optimize impact and value of initiatives.

Qualifications

• University degree or equivalent relevant experience in marketing or brand management.
• Strong understanding of brand strategy and translating vision into initiatives.
• Excellent project management and organizational skills.

Responsibilities

• Contribute to development of Rainbow Six brand extension strategy across transmedia, licensing, partnerships.
• Identify opportunities to expand franchise to new audiences, platforms and revenue streams.
• Develop and steer licensing opportunities and strategic partnerships with internal and external teams.
• Coordinate with Marketing teams to ensure consistency across Rainbow Six games and brand ecosystem.
• Translate brand positioning into briefs and actionable plans for teams and partners.
• Monitor market trends and stakeholder feedback to guide future initiatives.

Skills

Brand strategy

Project management

Cross-functional collaboration

Strategic thinking

Communication

English & French proficiency

Market/entertainment trend analysis

Transmedia & IP knowledge

Education

University degree in marketing/business/communications or related field

Job description

Company Description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin's Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you're passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

This Full time on site position offers great opportunities for career growth.

Job Description

As a Marketing Product Manager within the Rainbow Six Brand Extensions team, you will help drive the expansion of the franchise beyond its core games and marketing campaigns.

WHAT YOU'LL DO

• Contribute to and drive the development of the Rainbow Six brand extension strategy across transmedia, licensing, partnerships and other opportunities beyond the core games.
• Identify and assess new opportunities to expand the franchise into new audiences, platforms and revenue streams.
• Develop and steer licensing opportunities and strategic partnerships in collaboration with internal expert teams and external partners.
• Partner with Core Services teams to develop transmedia initiatives aligned with the vision and positioning of each Rainbow Six product.
• Maintain visibility across brand extension initiatives and ensure alignment with the franchise's overall brand strategy.
• Provide strategic and creative guidance to internal teams and external partners throughout the development of brand extension initiatives.
• Review and approve initiatives and marketing deliverables to ensure quality, consistency and on-strategy representation of the Rainbow Six brand.
• Translate brand positioning and strategic objectives into clear briefs, communication directions and actionable plans for internal and external teams.
• Coordinate multiple stakeholders and initiatives, balancing strategic priorities, partner needs, production constraints and timelines.
• Collaborate closely with Marketing teams across the various Rainbow Six games, Brand Creative Services and Core Services to ensure consistency across the broader brand ecosystem.
• Monitor the market, competitors, gaming communities and the broader entertainment landscape to identify relevant trends and opportunities for the franchise.
• Track the performance, impact and value of brand extension initiatives and, in collaboration with Core Services, use insights to guide future optimization.
• Support the preparation of presentations, partner discussions, events and other activities related to brand extension initiatives.

Qualifications

WHAT YOU'LL BRING

• A university degree in marketing, business, communications or a related field, or equivalent relevant experience.
• At least 2-3 years of experience in marketing, brand management, product marketing, partnerships, licensing, entertainment or another relevant field.
• Strong understanding of brand strategy and the ability to translate a brand vision into concrete initiatives and experiences.
• Excellent project management and organizational skills, with the ability to manage several initiatives and stakeholders simultaneously.
• Strong communication and collaboration skills and the ability to work effectively across multidisciplinary teams.
• The ability to provide clear creative and strategic feedback and confidently defend a point of view when needed.
• A proactive, opportunity-driven mindset with an interest in identifying new ways to grow and strengthen a brand.
• Strong analytical skills and a results-oriented approach to evaluating the impact and value of initiatives.
• Adaptability and comfort working in a fast-moving environment with evolving priorities.
• Knowledge of the video game and entertainment industries and a strong understanding of their audiences and trends.
• Experience with transmedia, licensing, partnerships or intellectual property management is an asset.
• Proficiency in both English and French.