Marketing Product Manager

Ubisoft Montréal; Montreal (administrative region); On-site; CAD 90,000 - 120,000; Full time

Job summary

Ubisoft Montréal is seeking a Product Manager to define and lead the marketing strategy for a Rainbow Six title. You will translate the game’s creative vision, player expectations, and market trends into positioning, messages, and assets that support development and upcoming launch campaigns.

You will collaborate closely with development, publishing, and analytics teams to refine the product’s positioning, develop foundational marketing materials, and ensure consistency across campaigns.

Qualifications

• Demonstrate strong expertise in PC gaming and indie ecosystem.
• Able to translate complex topics into clear messages and content.
• Bachelor's degree in marketing, business, or equivalent.
• Collaborative and adaptable during production changes.

Responsibilities

• Define product positioning, audiences, value propositions, USPs, and key messages.
• Develop a deep understanding of the game, its genre, market, and players to guide marketing.
• Identify opportunities from PC market trends, indie ecosystem, and competitive benchmarks.
• Collaborate with development teams to provide marketing perspective on features and directions.
• Contribute to strategic discussions to enhance appeal and commercial potential.
• Develop foundational marketing assets to present and promote the title to teams, partners, and players.
• Produce product pitches, deep dives, dev diaries, gameplay presentations, FAQs, and other content.
• Ensure messaging and assets are consistent throughout development.
• Collaborate with Marketing Publishing to communicate foundations to campaigns.
• Work with development to ensure shared understanding of positioning and strengths.
• Collaborate with Research, User Research, and Analytics to deepen market understanding.
• Identify improvements to enhance the product’s appeal and marketing foundations.

Skills

PC gaming expertise

Indie ecosystem knowledge

Clear messaging

Strong communication

Collaborative spirit

Adaptability

Presentation skills

Strategic marketing sense

Education

Bachelor's degree in marketing or business

Job description

Company Description Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Company Description Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description As a Product Manager at Ubisoft, you will be responsible for defining and leading the product marketing strategy for a Rainbow Six title in order to develop a clear and distinctive positioning, enhance the game’s appeal, and lay the marketing groundwork necessary for its commercial success. You will be able to translate the game’s creative vision, player expectations, and market trends into marketing strategies, messages, and assets that support product development and prepare for future launch campaigns.

What You’ll Do

• Define the product positioning, target audiences, value propositions, USPs, and key messages for this Rainbow Six title.
• Develop a deep understanding of the game, its genre, its market, and its players in order to become the primary marketing expert for internal teams.
• Identify opportunities arising from PC market trends, the indie ecosystem, and competitive benchmarks to continuously refine the product’s positioning and differentiation.
• Collaborate closely with development teams to provide a marketing and player perspective on features, gameplay systems, and creative directions when relevant.
• Contribute to strategic discussions for the project to enhance the game’s appeal and commercial potential.
• Develop foundational marketing assets to effectively present, explain, and promote this title to marketing teams, partners, and players.
• Produce product reference materials, including product pitches, deep dives, dev diaries, gameplay presentations, FAQs, and other content that fosters a deep understanding of the game.
• Ensure consistency in messaging, narratives, and produced assets throughout development.
• Collaborate with the Marketing Publishing team to ensure the product’s foundational elements are effectively communicated to marketing campaigns.
• Work closely with the development teams to ensure a shared understanding of the product’s positioning, strengths, and opportunities.
• Collaborate with the Research, User Research, and Analytics teams to continuously deepen our understanding of players, the market, and the competition.
• Identify and recommend improvements to enhance the product’s appeal and the quality of the marketing foundations developed during production.

Qualifications

What You’ll Bring

• Demonstrate strong expertise in PC gaming, the indie ecosystem, and player expectations to effectively guide product marketing decisions.
• Excellent ability to synthesize and simplify information to transform complex topics into clear, engaging, and actionable messages and content.
• A bachelor’s degree in marketing, business, or the equivalent.
• An understanding of indie culture and the video game production process.
• A collaborative spirit.
• Excellent interpersonal and communication skills, along with attention to detail and a sense of priorities.
• A flexible approach to presentations: you can gauge an audience’s reaction and adapt your style accordingly.
• High adaptability in the face of frequent changes that occur during production.