Product Content Specialist - Hybrid working model

SPI Santé Sécurité / SPI Health and Safety; Blainville; On-site; CAD 52,000 - 68,000; Full time

Job summary

SPI Santé Sécurité / SPI Health and Safety is seeking a Product Content Specialist to ensure exceptional product information quality across our website. You will collect, enrich, and maintain product data, improve categorization, imagery, and filter displays, and support SEO initiatives.

You will collaborate with category management, purchasing, and sales teams, plus suppliers to strengthen catalog management, drive conversion, and enhance site search.

Qualifications

• Marketing or relevant training.
• 2–3 years of experience in marketing or a similar position.
• Experience in e-commerce or with PIM platform (asset).
• Experience in a B2B industry (asset).
• Excellent writing skills in English and French.
• Good knowledge of MS Office.
• Bilingualism (written and spoken).
• Knowledge of SEO and Google Analytics (asset).
• Knowledge of digital platforms (asset).

Responsibilities

• Optimize product-related data: ensure the accuracy of information, categorization, images, and the display of filters and attributes.
• Analyze product categories and their performance with a continuous improvement mindset.
• Optimize product pages according to SEO best practices.
• Maintain strong business relationships with various internal departments—including category management, purchasing, and sales as well as with suppliers to ensure effective catalog management.
• Collaborate proactively to improve the website’s conversion rate.
• Contribute to the optimization of the website’s internal search engine.
• Identify and help resolve any operational issues related to product pages.
• Support internal teams in onboarding new clients on our digital platforms.
• Participate in any other projects and initiatives led by the e-commerce team.

Skills

Bilingual (English & French)

Excellent writing skills

SEO knowledge

Google Analytics knowledge

MS Office proficiency

Education

Marketing training

Tools

PIM platform

SEO tools

CMS/website platforms

Job description

YOUR CHALLENGES

As a product content specialist, you aim to ensure an optimal user experience through the collection, enrichment, and maintenance of product information on our website.

YOUR RESPONSIBILITIES

• Optimize product-related data: ensure the accuracy of information, categorization, images, and the display of filters and attributes;
• Analyze product categories and their performance with a continuous improvement mindset;
• Optimize product pages according to SEO best practices;
• Maintain strong business relationships with various internal departments—including category management, purchasing, and sales as well as with suppliers to ensure effective catalog management;
• Collaborate proactively to improve the website’s conversion rate;
• Contribute to the optimization of the website’s internal search engine;
• Identify and help resolve any operational issues related to product pages;
• Support internal teams in onboarding new clients on our digital platforms;
• Participate in any other projects and initiatives led by the e-commerce team.

YOUR SPECIFIC MEASURES OF SUCCESS

• Increase in SPI’s overall revenue, including revenue from new clients;
• Growth in web revenue;
• Improvement in NPS score;
• Higher website conversion rate.

WHAT WE ARE LOOKING FOR

• Marketing or other relevant training;
• Minimum 2 or 3 years of experience in marketing or a similar position;
• Experience in e-commerce or with PIM platform (an asset);
• Experience in a B2B industry (an asset);
• Excellent writing skills in English and French;
• Good knowledge of MS Office;
• Bilingualism (written and spoken);
• Knowledge of SEO and Google Analytics (an asset);
• Knowledge of digital platforms (an asset).