eCommerce Content Specialist

Canadian Tire Corporation; Laval; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Benefits

Continuing Education Programs

Product discounts

Career growth opportunities

Job summary

Canadian Tire Corporation is seeking an energetic E‑Commerce Content Specialist to manage, create, and optimize content for our online platform in both French and English. You will work with the eCommerce Content and Merchandising Manager to align content with promotional calendars and business priorities.

You will collaborate with Design, UX/UI, Web Integration, Marketing and Merchandising teams to deliver high‑quality content.

Qualifications

• Bachelor's degree or college diploma in a related field (eCommerce/Marketing/Communications/Journalism).
• Minimum 3 years in a digital content, eCommerce, or digital marketing role.
• Retail/eCommerce experience is a strong asset.
• Bilingual in French and English, strong writing skills in both languages.
• Familiarity with CMS and analytics tools a plus.

Responsibilities

• Plan, write, update, and optimize eCommerce content in French and English.
• Ensure content quality, accuracy, consistency, and relevance across digital platforms.
• Recommend effective merchandising and content strategies based on priorities.
• Conduct QA reviews before publication to ensure integrity of content.
• Ensure compliance with editorial standards, brand guidelines, and visuals.

Skills

Bilingual FR/EN

Content strategy

Collaboration

Time management

Education

University degree or college diploma in eCommerce/Marketing/Communications/Journalism

Tools

CMS

Microsoft 365

GA4

Google Search Console

Figma

Adobe Creative Cloud

Job description

We are seeking a passionate eCommerce Content Specialist with a strong understanding of online retail and a keen eye for digital strategy. As a content expert, you will play a key role in managing, creating, and optimizing content across our eCommerce platform.

The successful candidate will report directly to the eCommerce Content and Merchandising Manager for performance management, professional development, and overall objective setting. The role will also work closely with the eCommerce Merchandising Manager to ensure alignment between business priorities, promotional calendars, and content initiatives that support company objectives.

What You’ll Do

• Plan, write, update, and optimize eCommerce content in both French and English.
• Ensure the quality, accuracy, consistency, and relevance of content published across digital platforms.
• Serve as the eCommerce content expert and recommend the most effective merchandising and content strategies based on business and marketing priorities.
• Plan and execute quality assurance reviews prior to publication to ensure content integrity.
• Ensure compliance with editorial standards, visual guidelines, and brand standards.
• Collaborate with Design, UX/UI, Web Integration, Marketing, and Merchandising teams to plan and deliver required content.
• Act as the primary point of contact for the collection and validation of information and digital assets.
• Coordinate content production requests and ensure deadlines are met.
• Plan and oversee projects assigned to the creative studio to ensure timely delivery of required visual assets.
• Act as a liaison between the eCommerce team and the studio to ensure alignment of requirements and deliverables.
• Develop and communicate comprehensive, well-structured creative briefs to designers and creative partners.
• Provide recommendations to improve the quality, relevance, and effectiveness of digital content.
• Support merchandising initiatives by developing and optimizing content related to categories, brands, campaigns, and seasonal events.
• Work closely with the eCommerce Merchandising Manager to ensure content strategies align with commercial priorities.
• Contribute to identifying opportunities to enhance customer experience and the commercial performance of digital platforms.
• Act as a trusted advisor to Marketing, Merchandising, and eCommerce teams on all content-related matters and content presentation best practices.

What You Bring

• University degree or college diploma in eCommerce, Marketing, Communications, Journalism, or a related field.
• Minimum of three years of experience in a digital content, eCommerce, or digital marketing role.
• Experience in a retail or eCommerce environment is considered a significant asset.
• Bilingualism is essential, with excellent written communication skills in both French and English.
• Strong understanding of eCommerce principles and best practices.
• Experience with a Content Management System (CMS) is an asset.
• Proficiency with Microsoft 365.
• Knowledge of GA4, Google Search Console, or other analytics platforms is an asset.
• Experience with Figma, Adobe Creative Cloud, or other digital collaboration tools is an asset.
• Excellent organizational skills and strong ability to manage multiple priorities.
• Strong attention to detail.
• Highly motivated and results-driven, with the ability to meet tight deadlines.
• Self-starter with a proactive mindset.
• Strong collaboration and interpersonal skills.
• Ability to thrive in a fast-paced and continuously evolving environment.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

#LI-MM2

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Expertsis headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate towork with an experienced team that will welcome you.We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.