PM Scratch & Win Games

Western Canada Lottery Corporation; Calgary, Edmonton; On-site; CAD 90,000 - 120,000; Full time

Job summary

The Western Canada Lottery Corporation (WCLC) is seeking a full-time Product Manager to join our Scratch & Win Games marketing team. You will use strategic and creative skills to develop games that engage scratch ticket players.

You will plan launches, manage development from ideation to printed product, and develop prize structures to balance player appeal with profitability. You will forecast sales, analyze market trends, and collaborate on advertising briefs.

Qualifications

• Degree or diploma in related discipline (Business, Marketing, Communications or similar).
• 2–3 years of relevant work experience.
• Strong organizational skills, attention to detail, and ability to multitask.
• Analytical mindset with comfort handling numbers.
• Ability to communicate creative direction and design concepts.
• Knowledge of print processes is an asset.

Responsibilities

• Plan and execute Scratch & Win Game launches with varying formats and themes.
• Manage development from ideation to printed product – including artwork, play instructions, prize structures and more.
• Develop prize structures for each game that meet consumers’ expectations of winnability while maintaining budgeted payout targets, appropriate order quantity and overall profitability.
• Prepare business plans, forecast sales projections and evaluate sales performance throughout the ticket life cycle.
• Analyze customer research and conduct regular market scans to identify portfolio opportunities; staying well informed of our current and target players, as well as new games, trends, and promotions throughout the industry.
• Establish creative brief positioning and collaborate on ticket advertising support.
• Effectively communicate product strategies in written documents and oral presentations.
• Build solid working relationships with internal team members, suppliers and provincial partners.
• Support a team atmosphere and proactively take on tasks as needed.

Skills

Strategic thinking

Creative direction

Organizational skills

Attention to detail

Multitasking

Analytical skills

Graphic design awareness

Education

Bachelor's degree or diploma in Business/Marketing/Communications or similar

Tools

Graphic design software

Print production knowledge

Job description

The Role

The Western Canada Lottery Corporation (WCLC) is currently seeking a full-time Product Manager to join our Scratch & Win Games marketing team. Use your strategic and creative skillset to develop games that grab and hold the attention of our scratch ticket players.

In joining our team as a Product Manager, you will…

• Strategically plan and execute Scratch & Win Game launches with varying play formats and themes
• Manage the development process of multiple games from ideation to printed product – including ticket artwork, play instructions, prize structures, game specifications and more
• Develop prize structures for each game that meet consumers’ expectations of winnability while maintaining budgeted payout targets, appropriate order quantity and overall profitability
• Prepare business plans, forecast sales projections and evaluate sales performance throughout the ticket life cycle
• Analyze customer research and conduct regular market scans to identify portfolio opportunities; staying well informed of our current and target players, as well as new games, trends, and promotions throughout the industry
• Establish creative brief positioning and collaborate on ticket advertising support
• Effectively communicate product strategies in written documents and oral presentations
• Build solid working relationships with internal team members, suppliers and provincial partners
• Support a team atmosphere and proactively take on tasks as needed

Qualifications

• A degree or diploma in a related discipline (Business, Marketing, Communications or similar)
• Minimum 2-3 years of relevant work experience
• Superior organizational skills, attention to detail, and ability to multitask
• Strong critical thinking and resourceful, problem-solving skills
• Aptitude for numbers and an analytical approach
• An eye for design and ability to effectively communicate creative direction
• Technical proficiency and eagerness to learn
• Graphic design experience is high valued
• Knowledge of print process is an asset

Who we are

You may not have heard of us before, but you’ve almost certainly heard of the products we help bring to players throughout the Prairie Provinces and the North every day; lottery games like LOTTO 6/49, SPORT SELECT, and dozens of instant scratch tickets.

WCLC is the non-profit organization authorized to manage, conduct, and operate lotteries – at retail and online – and other gaming-related activities for the governments of Alberta, Saskatchewan, and Manitoba as well as the Yukon, Northwest Territories, and Nunavut. We work closely with our provincial partners to bring a first-rate lottery experience to our players and meet their changing needs with new technology and tools.

We know it’s our people that make this possible, which is why we invest in building talented, adaptable, and accountable teams. We’d love to talk to you about how you fit into that.