Playout & Infrastructure Product Marketing Lead

Imagine Communications; Toronto; Remoto; CAD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Imagine Communications in Toronto is seeking a Product Marketing Manager for our Playout and Infrastructure portfolio. You will own positioning, messaging, and go-to-market strategy, translating complex technology into buyer-focused value propositions and enabling cross-functional teams to win.

You will partner with product, engineering, sales, and marketing to shape releases, develop compelling content, and drive market momentum across global customers in broadcasting and infrastructure markets.

Competenze

• Experience in product marketing for a broadcast technology or infrastructure vendor.
• Knowledge of broadcast playout, signal processing, and infrastructure products.
• Strong communication and cross-functional collaboration skills.

Mansioni

• Own positioning and messaging for the Playout and Infrastructure portfolio—developing clear value propositions, buyer-specific narratives, and competitive differentiators.
• Lead go-to-market strategy, defining target audiences, the messages that resonate with each, and how we reach them.
• Partner with Product Owners to shape go-to-market plans for new products and releases, ensuring market and buyer perspectives are embedded in how we develop, launch, and evolve the portfolio.
• Lead the development of high-impact content that moves buyers through the decision process—customer case studies, white papers, and thought leadership that demonstrate real-world value and set Imagine apart.
• Equip the sales team with the tools to compete and win—including presentations, product battle cards, and deal-specific materials that communicate value clearly across technical, user, and economic buyers.
• Own Imagine’s voice in the market through website, blog, and press content that reflects current positioning and speaks to the right audiences at the right moment.
• Identify the industry events, trade shows, and speaking forums that matter most to our buyers, and lead the strategy for how Imagine shows up.

Conoscenze

Broadcast technology

Market positioning

Competitive analysis

Cross-functional leadership

Public speaking

Written communication

AI tools

Descrizione del lavoro

Imagine Communications in Toronto is seeking a Product Marketing Manager for our Playout and Infrastructure portfolio. You will own positioning, messaging, and go-to-market strategy, translating complex technology into buyer-focused value propositions and enabling cross-functional teams to win.

You will partner with product, engineering, sales, and marketing to shape releases, develop compelling content, and drive market momentum across global customers in broadcasting and infrastructure markets.