Responsable Marketing Produit | Product Marketing Manager

Hollybank Trustees Ltd; Canada; Remote; CAD 90,000 - 130,000; Full time

Job summary

Grass Valley is seeking a Product Marketing Manager to turn complex technology into clear, compelling stories that resonate with customers. This role sits at the intersection of product, sales and marketing, and you’ll develop the positioning, messaging and campaigns that bring Grass Valley’s products and solutions to market.

You’ll help customers understand not simply what our technology does, but what it makes possible, working with cross-functional teams to deliver cohesive go-to-market plans

Qualifications

• Strong product marketing experience in media technology or related tech.
• Ability to simplify complex technical concepts without losing value.
• Strategic thinking linking products to customer stories.
• Excellent writing, presentation and communication skills.
• Experience developing positioning, messaging and campaigns.

Responsibilities

• Translate complex technologies into clear customer-focused positioning and messaging.
• Develop cohesive solution stories and marketing strategies across portfolio.
• Create campaigns, go-to-market plans and launch activities.
• Collaborate with Product Management, Sales and regional teams.
• Produce messaging for product launches, events and customer communications.
• Highlight customer outcomes and end-to-end workflows.

Skills

Product marketing

Media technology

Go-to-market

Campaigns

Writing skills

Communication

Job description

Grass Valley

Location: Remote / Montreal, QC, Canada
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Marketing
Salary: Negotiable salary

Why Grass Valley?

At Grass Valley, we power the moments that bring the world together. From the biggest live sporting events to breaking news and premium entertainment, our technology and our people sit at the center of the most demanding media environments on the planet.

We are Team GV - a global team of innovators, operators, builders, problem-solvers, and change agents working across engineering, manufacturing, supply chain, customer success, commercial, and corporate functions. Together, we are leading the evolution of media technology.

With more than 65 years of heritage, Grass Valley combines deep expertise in high-performance hardware with a rapidly expanding software-defined, cloud-native ecosystem through the GV Media Universe (GVMU). We believe the future isn’t either/or - it’s the intelligent integration of purpose-built hardware and modern software platforms that gives our customers the flexibility, scalability, and performance they need to win.

Our culture is grounded in five core values: Team First - Customer Commitment - Play to Win - Grow with Purpose - Integrity Always. We set high standards, we own outcomes, and we support one another in delivering impact at global scale.

If you’re looking to do meaningful work, grow your career, and help shape the future of media - there’s a place for you at Grass Valley. At Team GV, you won’t just join a company, you’ll help build what’s next.

Grass Valley is looking for a Product Marketing Manager who can turn complex technology into clear, compelling stories that resonate with customers.

This role sits at the intersection of product, sales and marketing. You’ll develop the positioning, messaging and campaigns that bring Grass Valley’s products and solutions to market, helping customers understand not simply what our technology does, but what it makes possible.

The ideal candidate combines a strong understanding of technology with excellent marketing instincts. You should be comfortable digging into sophisticated products and workflows, identifying what really matters to customers, and translating those insights into simple, differentiated marketing strategies.

Your Role

• Translate complex technologies, products and workflows into clear, customer-focused positioning and messaging
• Understand how individual Grass Valley products fit within our broader portfolio and turn that alignment into cohesive solution storie
• Develop product and solution marketing strategies, campaigns and go-to-market recommendations
• Partner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunities
• Work with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demand
• Create messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communications
• Identify opportunities to move conversations beyond individual product features toward customer outcomes and complete workflows
• Develop competitive positioning that clearly communicates Grass Valley’s differentiation
• Help ensure consistent messaging across products, solutions and customer touchpoints
• Work with customers and partners to identify compelling use cases, proof points and stories

Who you are

• Strong product marketing experience, ideally within media technology, broadcast, live production, cloud/software, professional video or a related technology market
• Exceptional ability to simplify complicated technical concepts without oversimplifying their value
• Strong strategic thinking and an ability to connect individual products to a larger portfolio and customer story
• Excellent writing, presentation and communication skills
• Ability to think both creatively and commercially
• Experience developing positioning, messaging, go-to-market strategies and integrated campaigns
• Comfortable working across Product Management, Sales, Marketing, customers and partners
• An understanding of the rapidly changing media-production landscape—including the convergence of hardware, software, cloud and hybrid workflows—is highly desirable
• Fluency in French and English, both oral and written
• o Knowledge of English appropriate to the duties is required, as the incumbent is expected to work with team members in different countries such as the United States, the United Kingdom, and Poland

The Person We’re Looking For

• You’re curious about technology, but you think first about the customer
• You can sit with an engineer or Product Manager, understand a sophisticated technical discussion, and then walk away knowing how to explain its importance in one clear sentence
• You should have a technology marketing focus, with experience in media a big plus
• You see connections across products and technologies and can turn those connections into a larger story
• You understand that great product marketing isn't about saying more. It's about identifying what matters most and making it impossible to miss
• And you see value in simplicity.

Grass Valley — Leading the Media Revolution.

Working Conditions

• Energizing and supportive work environment
• o This job description is intended to describe the general nature and level of work involved for this job.It is not an exhaustive list of all responsibilities, duties and skills required of this job
• o Grass Valley is an equal opportunity employer and makes employment decisions without regard to gender, marital status, race, religion, colour, age, disability, sexual orientation or protected veteran status