Platform Marketing Lead

Affirm, Inc.; Ottawa; Remote; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Remote-first compensation

Health benefits

Parental leave

Away days

Learning & Development

Job summary

Affirm, Inc. is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs across Affirm’s platform and ISV channels.

You will identify optimal channels, build integrated campaigns, and leverage performance data to improve outcomes. This hands-on role moves between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement.

Qualifications

• Experience coordinating multi-channel campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Excellent cross-functional communication and stakeholder management.
• Proven ability to measure acquisition, activation, pipeline, revenue, or similar outcomes.

Responsibilities

• Develop and execute merchant acquisition and activation programs through platform and ISV channels.
• Identify marketing channels for each opportunity and build integrated campaigns.
• Work with platform partners and cross-functional teams to drive GMV and revenue.
• Own channel strategy and execution for defined platform marketing programs.
• Create briefs, content, partner assets, and performance recaps; turn campaigns into reusable playbooks.

Skills

Multi-channel marketing

Campaign management

Partner marketing

Channel strategy

Performance analysis

Cross-functional collaboration

Job description

• We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels
• You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue
• This is a hands‑on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly
• Launch integrated merchant acquisition and activation programs through priority platforms and ISVs
• Select the right channel mix based on the audience, objective, funnel stage, and available evidence
• Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue
• Identify where performance is breaking down and recommend what to continue, change, or stop
• Build messaging, campaign briefs, content, partner assets, and measurement plans
• Develop strong working relationships with platform partners and internal teams
• Turn successful campaigns into reusable playbooks, templates, and channel practices
• Own channel strategy and execution for a defined set of platform marketing programs
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps
• Work with Partnerships, Sales, Product Marketing, Brand, Legal and Revenue Intelligence to move programs from idea to launch
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
• Analyze performance and recommend where to invest, optimize, test, or stop
• Learn the business models, audiences, and operating styles of different platform partners
• Manage multiple programs while making clear priority and capacity tradeoffs

Benefits

• Compensation: We have a simple, flexible, and transparent remote‑first compensation structure so you can make the best decisions for yourself and your family
• Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
• Supportive Communities: Get involved with our employee resource groups and community groups
• Remote‑first Workforce: If your role is remote, you can set up shop anywhere in your home country
• Generous Time Off: Take the time you need when life happens
• Health Benefits: Get a plan that fits your needs
• Mental Healthcare: Take care of your mind with great mental health programs
• Parental Leave: Birth and non‑birth parents get 18 weeks’ paid leave. Plus, a 4‑week return‑to‑work transition program, at full base pay
• Away Days: We offer 20 company‑wide paid days off—which help our teams collectively pause to recharge
• Learning & Development: Engage in exciting learning programs to level up your growth

• Experience selecting and managing multiple marketing channels against a defined business objective
• Strong project management across multiple concurrent workstreams
• Ability to learn new products, audiences, and business models quickly
• Strong cross‑functional communication and stakeholder management
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
• Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports
• Clear recommendations, personal ownership, and willingness to handle execution details
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing