Planning Supervisor

Adelphi Group; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Adelphi Group in Toronto is seeking a hands-on supervisor to run day-to-day media planning, delivery and operational workflows, while directly managing a small team. You will oversee strategy, activation and QA to ensure campaigns meet client KPIs.

The role emphasizes managing daily tasking, coordinating with clients and internal teams, and driving continuous improvement through process innovation and testing.

Qualifications

• Hands-on supervisor role with people management responsibilities.
• Execution, QA, and operational support for media campaigns.
• Experience with day-to-day media planning and activation workflows.

Responsibilities

• Strategy delivery, operational delivery & execution.
• Develop tactical media mixes; ensure alignment with direct report.
• Manage daily workflows, tasks, and priorities to ensure campaign planning and activation are delivered on time and to quality standards.
• Translate account plans and direction into actionable schedules and task lists for the team.
• Step into hands-on campaign execution (planning, trafficking, QA, optimization) to resolve issues or deliver priority activations.
• Operationalize the defined innovation agenda.
• Build and maintain an innovation radar log of emerging platforms, formats, partner capabilities and regulatory developments; run experiments end-to-end and map findings to KPIs.
• Prepare client-facing operational content and support creation of POVs or proposals.
• Coach team on new tools, workflows and testing disciplines to make innovation repeatable.

Skills

Media planning

Project management

Measurement literacy

Stakeholder communication

Job description

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Position Summary:

We are looking for a hands-on, support-focused supervisor who enables the team by running day-to-day media planning, delivery and operational workflows. This role maintains direct people management of a small team but is primarily responsible for execution, quality assurance, and operational support.

Key responsibilities

• Strategy delivery, operational delivery & execution
  
  
  
  • Develop strategies and annual plans into actionable, channel-agnostic planning and activation roadmaps with the team.
  
  
  • Develop tactical media mixes; ensure alignment with direct report.
  
  
  • Manage daily workflows, tasking, and priorities to ensure campaign planning and activation are delivered on time and to quality standards.
  
  
  • Translate account plans and direction into actionable schedules and task lists for the team.
  
  
  • Step into hands-on campaign execution (planning, trafficking, QA, optimization) to resolve issues or deliver priority activations.
  
  
  
  


• Thought leadership & innovation
  
  
  
  • Operationalize the defined innovation agenda
  
  
  • Build and maintain an \"innovation radar\" log of emerging platforms, formats, partner capabilities and regulatory developments for review.
  
  
  • Run experiments end-to-end (test setup, measurement QA, results capture) and produce concise findings that map back to client KPIs and scalability considerations.
  
  
  • Prepare client-facing operational content (test summaries, implementation playbooks, execution timelines) and support creation of POVs or proposals.
  
  
  • Coach team on new tools, workflows and testing disciplines to make innovation operational and repeatable — escalating strategic implications as needed.
  
  
  • Support pilot prioritization by providing practical feasibility assessments, resourcing needs and risk mitigation plans.
  
  
  
  

• Day-to-day account management (detailed)
  
  
  
  • Act as the primary day-to-day contact for clients on assigned accounts
  
  
  • Manage meeting cadence: prepare agendas, run weekly operational check-ins, capture decisions and action items, and distribute timely minutes.
  
  
  • Own status reporting
  
  
  • Intake and manage briefs/change requests: validate requirements, coordinate resourcing, set timelines and ensure accurate routing for approvals.
  
  
  • Maintain a risk & issues log for each account; drive remediation plans and elevate unresolved/high-impact issues to direct report
  
  
  • Oversee creative/asset handoffs and trafficking timelines; confirm creatives are delivered to spec and on schedule.
  
  
  • Coordinate approvals and sign-offs with clients and internal teams to protect timelines and deliverable scope.
  
  
  • Track and manage delivery SLAs, turnarounds and escalation paths; proactively recommend contingency options when timelines slip.
  
  
  • Support client onboarding and new campaign launches
  
  
  • Ensure all account documentation is current and accessible.
  
  
  • Assist with client invoicing checkpoints, budget reconciliations and billing queries; flag financial variances.
  
  
  
  

• People management & team support
  
  
  
  • Supervise and coach a small team: run regular 1:1s, provide performance feedback, manage scheduling and workload balance.
  
  
  • Own onboarding for new hires and ensure team members have the operational training and resources they need.
  
  
  • Prepare input for performance reviews and career development plans
  
  
  
  


• Quality assurance & process execution
  
  
  
  • Maintain and apply QA checklists, briefing standards and delivery governance to reduce errors and rework.
  
  
  • Identify operational friction and propose practical fixes; implement approved process updates to improve consistency and throughput.
  
  
  
  

• Measurement & optimization support
  
  
  
  • Implement agreed measurement approaches (attribution, A/B tests, reporting frameworks) and produce clear, actionable campaign reports.
  
  
  • Execute in-market optimizations and reallocation recommendations under the Associate Director’s guidance.
  
  
  • Produce post-campaign analyses and capture learnings for reuse by the team.
  
  
  
  


• Stakeholder coordination & client support
  
  
  
  • Serve as the primary day-to-day operational contact for internal partners to keep execution moving.
  
  
  • Prepare routine status updates, operational dashboards and campaign health reports
  
  
  • Support client calls and presentations with operational briefings and material; elevate strategic or high-risk issues.
  
  
  
  


• Commercial, vendor & administrative support
  
  
  
  • Monitor campaign pacing and budget status; flag risks and variances
  
  
  • Coordinate with vendors and partners (DSPs, publishers, data providers, production) to meet SLAs and resolve operational issues.
  
  
  • Oversee trafficking, invoicing checkpoints and required documentation to minimize disputes.
  
  
  
  


• Support for innovation & new business
  
  
  
  • Contribute to pilots and proofs of concept by executing tests, capturing results and operationalizing repeatable steps as directed.
  
  
  • Support pitches and RFPs by preparing tactical, execution-ready media plans and evidence of operational readiness
  
  
  
  

Scope & typical scale

• Accounts: 1-3 small-to-mid accounts or an operational role on larger accounts.


• Budget oversight: varying campaign budgets (operational monitoring and pacing).

Key competencies & skills

• Strong operational media expertise across digital, social, programmatic and traditional channels.


• Solid project management: prioritization, timelines, task tracking and resource coordination.


• Measurement literacy: ability to run A/B tests, read attribution outputs and prepare clear reports.


• Effective communicator with experience coordinating across internal teams and vendors.