Planner, Media

Merkle Italia; Vancouver; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Aegis Network Ltd. Vancouver is seeking a Media Planner to support client campaigns across digital channels, translating briefs into actionable media plans and recommendations.

The role requires a solid understanding of Canada’s media landscape, strong Excel and PowerPoint skills, and the ability to collaborate with cross-functional teams to optimize campaign performance. This permanent, full-time position offers competitive salary and benefits.

Qualifications

• Minimum 1 year of media planning/buying experience across all channels.
• Knowledge of Canadian media landscape and planning processes.
• Strong proficiency with Excel (Pivot Tables, lookups) and PowerPoint.

Responsibilities

• Translate client briefs into media plans and actionable recommendations.
• Support planning and buying processes and optimize campaign performance.
• Collaborate with creative and traffic teams to ensure smooth delivery.
• Prepare reporting documentation to demonstrate strategy and results.

Skills

Media planning

Buying experience

MS Office

Excel / Pivot Tables

Verbal & written communication

Cross-functional collaboration

Prioritization

Organizational skills

Education

Post-secondary degree/diploma in Media/Advertising/Marketing

Tools

Media planning tools

Job description

Job Description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Media planner is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or clients. The Media Planner is expected to have strong working knowledge of the media landscape in Canada and experience using media planning and research tools. The Media Planner is expected to be an active participant on their client accounts and actively contribute ideas and insights to achieve goals and objectives.

Accountabilities

Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence. Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals. Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization. Supports the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency. Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals. Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans. Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Qualifications

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field. A minimum 1 year of media planning and/or buying experience focused on All Channels - Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc. Knowledge and hands-on experience with media planning and buying tools. Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP's), Outlook, PowerPoint, etc. Excellent written and verbal communication skills. Must be able to work with cross functional teams and multiple stakeholders. Aptitude for priority management where it concerns managing multiple deliverables/work streams. Ability to organize ideas and present back information logically and sequentially.

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N] The salary range for this position is $50k-$55k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools

Inclusion and Accessibility

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location: Vancouver Brand: Dentsu Media Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work