Performance Specialist

Produktiv Agency; Oakville; Remote; CAD 80,000 - 100,000; Part time

Job summary

A leading product marketing studio seeks a Performance Marketing Coordinator to manage and optimize paid campaigns across digital platforms. You will collaborate with senior strategists in a creative and AI-powered environment, learning and growing in the field of performance marketing.

Benefits

Exposure to fast-growing startups

Flexibility to work remotely

Opportunity for role growth

Qualifications

• 2–3 years of hands-on experience in paid media or digital marketing.
• Familiar with campaign management tools.
• Experience with Google Looker Studio and attribution tools.

Responsibilities

• Launch and manage paid campaigns across various platforms.
• Set up and manage A/B testing experiments.
• Maintain and update dashboards for performance insights.

Skills

Paid media management

Digital marketing

Detail-oriented

A/B testing

Performance analysis

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Google Looker Studio

GA4

HubSpot

Job description

Location: Remote

Type: Freelance / Contract (10–25 hrs/week with potential to grow)

Reports To: Head of Growth / Senior Strategist

Compensation: Hourly or Monthly Retainer (based on experience)

About Produktiv

Produktiv is a product marketing studio and venture partner for digital-first businesses. We build and scale go-to-market engines for creators, founders, and B2B teams using a blend of content, strategy, and performance media.

We’re looking for a Performance Marketing Coordinator (Freelance) — someone who loves the details, enjoys managing campaigns, and wants to grow in a fast-paced, creative, and AI-powered environment.

What You’ll Do

Ad Operations & Campaign Management

• Launch, manage, and maintain paid campaigns across:
• Meta (Facebook/Instagram)
• LinkedIn Ads
• TikTok Ads
• Pinterest or Snapchat (as needed)
• Monitor budgets, pacing, and performance across all campaigns.
• Coordinate campaign assets, copy, and approvals with content and strategy leads.

A/B Testing & Creative Coordination

• Set up and manage creative testing experiments — headlines, hooks, visuals, formats.
• Help track and tag creative variations for performance insights.
• Work with designers and video editors to ensure ad creative is delivered and deployed on time.

Reporting & Attribution Support

• Maintain and update dashboards (Google Looker Studio, Meta Ads, LinkedIn).
• Ensure proper UTMs, tagging, and attribution structures are in place.
• Support in analyzing results and surfacing learnings in weekly reporting cycles.

Who You Are

• 2–3 years of hands-on experience in paid media or digital marketing.
• Familiar with campaign management tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc).
• Detail-oriented and comfortable managing multiple campaigns at once.
• Experience with Google Looker Studio and attribution tools like GA4, HubSpot, or similar.
• Curious, proactive, and eager to learn — especially about AI tools and modern growth strategies.
• Comfortable working asynchronously with a remote team using tools like Slack, Notion, and ClickUp.

Nice to Have

• Experience working in an agency, SaaS, or startup environment.
• Exposure to A/B testing frameworks or creative testing tools.
• Basic understanding of AI tools like ChatGPT, Midjourney, or Runway.
• Experience collaborating with design or creative teams.

Why Work With Us

• Exposure to fast-growing startups and creator-led brands.
• Learn from senior strategists and founders building in the B2B and digital venture space.
• Flexibility to work remotely with clear deliverables and weekly rhythms.
• Opportunity to grow into a larger role or move into full-time if it’s a fit.