Manager, Lifecycle & Performance

MLSE (Maple Leaf Sports & Entertainment Partnership); Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

MLSE recherche un Manager, Lifecycle & Performance pour superviser des initiatives marketing stratégiques qui renforcent l'engagement des fans et la rentabilité. Ce rôle, dans le cadre d'un contrat de remplacement de maternité jusqu'à juillet 2026, requiert une expertise en marketing analytique et en leadership d'équipe, avec une perspective axée sur l'innovation et la performance.

Qualifications

• Expérience en marketing et leadership dans un environnement dynamique.
• Compétences avancées en analyse de données et stratégie de performance.
• Capacité à travailler en collaboration avec les équipes aux objectifs commerciaux.

Responsibilities

• Développer des stratégies marketing intégrées pour l'engagement des fans.
• Gérer le cycle de vie des campagnes de marketing.
• Encadrer et développer une équipe pour des performances optimisées.

Skills

Marketing

Analytics

Data-driven strategies

Team leadership

Campaign management

Education

Bachelor's degree in Marketing or related field

Job description

Join to apply for the Manager, Lifecycle & Performance role at MLSE (Maple Leaf Sports & Entertainment Partnership)

20 hours ago Be among the first 25 applicants

Join to apply for the Manager, Lifecycle & Performance role at MLSE (Maple Leaf Sports & Entertainment Partnership)

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors, MLS’s Toronto FC, CFL’s Toronto Argonauts, and development teams including the Toronto Marlies, Raptors 905, Toronto FC II, and Raptors Uprising Gaming Club.

MLSE owns and operates venues like Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also host live music, entertainment events, and culinary experiences through our restaurants and clubs. Through MLSE Foundation and MLSE LaunchPad, we invest in Ontario communities and youth facing barriers, using sport to empower and inspire.

Our purpose is to unite and empower our employees to create extraordinary moments for fans and each other. Come be a part of the team.

Job Description

This is a maternity leave backfill till July 2026

As the Manager, Lifecycle & Performance Marketing, you will lead a strategic centre of excellence focused on targeted marketing that enhances fan engagement, revenue, and program adoption. You will shape the future of fan marketing at MLSE by developing integrated, data-driven strategies that deliver measurable impact across the fan journey. This role is ideal for someone passionate about marketing, analytics, and business strategy, and who uses insights to drive smarter decisions and engagement.

You will align campaign strategies with MLSE’s commercial goals, optimize performance across channels, and coach a team to scale these capabilities organization-wide. Working cross-functionally, you will define and execute a connected, insight-led approach to lifecycle and performance marketing.

• Partner with senior leadership to define vision and roadmap for lifecycle and performance marketing, ensuring alignment with business objectives and growth targets.
• Develop scalable frameworks for campaign planning, segmentation, testing, and measurement.
• Identify opportunities for innovation in tools, tactics, and technology to maintain MLSE’s industry leadership.
• Collaborate with Business Intelligence and Product Marketing teams to build audience segments and personas using internal and external data.
• Implement data-driven strategies to improve ROI, conversion rates, and customer lifetime value (CLV).
• Establish best practices for A / B testing, multivariate testing, and performance tracking to refine messaging, creative, and channel mix.
• Standardize 1 : 1 and performance marketing campaigns across business units and venues, ensuring quality, brand consistency, and impact.
• Manage the campaign lifecycle from brief to post-analysis, ensuring standards are met.
• Oversee multi-channel strategies across email, paid media, and CRM platforms, leveraging data for personalization and performance.
• Lead and mentor a team of two, fostering growth and a culture of innovation and curiosity.
• Work with internal teams (Digital, Brand, BI, Ticketing, Retail, Global Partnerships) and external vendors to ensure cohesive execution.
• Manage marketing resources, including budget, vendors, and priorities.
• Provide regular insights and performance updates to senior leadership, including impact analysis and future recommendations.
• Coordinate with Legal, CRM, and Cyber Security teams to ensure ethical, compliant marketing practices.

Qualifications

Note : We understand you may not meet all qualifications and welcome relevant experience and expertise. Please share this information in the application’s message to the hiring manager.

Additional Information

Please apply by June 13, 2025 .

We thank all applicants for their interest; only those selected for the information session will be contacted.

MLSE is committed to diversity and inclusion. We are an equal opportunity employer and provide reasonable accommodations for applicants with disabilities. For accommodations, email [emailprotected] . Resumes sent to this email will not be considered.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Other

J-18808-Ljbffr

Create a job alert for this search