Performance Marketing - Winter 2027 Co-op Student

Sonnet Insurance; Toronto; Hybrid; CAD 30,000 - 39,000; Full time

Benefits offered by this job

Hybrid work

Scholarship program

Employee resource groups

Job summary

Definity Insurance, including Sonnet Insurance and Petline Insurance, is seeking a curious Co-op Student to join the Performance Marketing team for Winter 2027. You'll gain hands-on experience with live campaigns, data analytics, and budgeting tools while supporting multi-channel marketing initiatives.

Ideal candidates are graduate students in Marketing, Business, or Data Analytics on a co-op track, proficient with Excel/Google Sheets, and eager to learn about Google Ads, GA4, and Looker

Qualifications

• Graduate student in a co‑op program for Marketing, Business, Data Analytics.
• Curious about digital marketing and data analysis.
• Organized, detail‑oriented, good with numbers.

Responsibilities

• Assist in running live marketing campaigns across Google, social media, and programmatic channels.
• Support media planning by data gathering, reviewing past performance, and forming recommendations.
• Monitor performance dashboards and highlight wins or issues.
• Support A/B testing to compare approaches.
• Research trends, competitors, and new channels.
• Review ads and creatives before launch.
• Assist with presentations, trackers, and team projects.

Skills

Data analytics

Excel/Google Sheets

Marketing curiosity

Attention to detail

Education

Graduate student in Marketing/Business/Data Analytics co‑op

Tools

Google Ads

GA4

Looker dashboards

Programmatic campaigns

Job description

Job Description

Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That's why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you'll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you're looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About The Job

Want to see how a marketing team actually drives results in the real world? Join us at Definity Insurance and get hands-on experience working on Sonnet Insurance and Petline Insurance, two brands making insurance simpler, smarter, and more accessible.

We're looking for a curious and motivated Co-op Student to spend a term with our Performance Marketing team. You'll get exposure to big-budget campaigns, cutting-edge marketing tools, and the day-to-day work that goes into acquiring and keeping customers.

What You'll Work On

You won't be making coffee runs, you'll be part of the team:

• Helping run live marketing campaigns across Google, social media, and programmatic channels
• Supporting media planning by gathering data, reviewing past performance, and helping shape recommendations for future campaigns
• Checking performance dashboards and calling out wins or issues
• Supporting A/B tests to see what works and what doesn't
• Doing research on trends, competitors, and new marketing channels
• Reviewing ads and creative to make sure everything looks right before launch
• Pitching in on presentations, trackers, and team projects

What You'll Learn

• How a marketing team spends and optimizes multi-million-dollar budgets
• How media plans are built and adjusted based on performance and insights
• How to measure success with metrics like cost-per-quote, customer acquisition cost, and ROI
• How tools like Google Ads, GA4, and Looker dashboards actually get used day-to-day
• How marketing, analytics, and brand teams work together to make campaigns happen

What We're Looking For

• You're a graduate student in a co-op program for Marketing, Business, Data Analytics, or something similar
• You're curious about digital marketing and love working with data
• You're organized, detail-oriented, and good with numbers
• You know your way around Excel/Google Sheets (bonus if you've played with dashboards)
• Most importantly, you're eager to learn and not afraid to ask questions

Did you know?

• We care about our co-ops: Definity's co-op students are considered the best pipeline of talent for our full-time, permanent positions.
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work !

About Us

This position is being posted to fill an existing vacancy.

The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [e-mail].

As part of Definity's commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).

About The Team

Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.