Performance Marketing - Winter 2027 Co-op Student

Definity Financial Corporation; Toronto; Hybrid; CAD 30,000 - 36,000; Part time

Job summary

Definity Financial Corporation in Toronto is seeking a curious Co-op Student to join the Performance Marketing team for Winter 2027. You’ll gain hands-on experience managing campaigns and tools across Google, social, and programmatic channels, while supporting data-driven decision-making and cross‑functional collaboration.

You’ll learn how multi-million-budget campaigns are planned and optimized, and how to measure success with metrics like CPA, CAC, and ROI.

Qualifications

• This is your chance to test-drive a career in marketing.
• You’re a graduate student in a co‑op program for Marketing, Business, Data Analytics.
• You’re curious about digital marketing and love working with data.
• You’re organized, detail‑oriented, and good with numbers.
• You know your way around Excel/Google Sheets; dashboards are a plus.

Responsibilities

• Run live marketing campaigns across Google, social, and programmatic channels.
• Support media planning by gathering data and reviewing past performance.
• Check performance dashboards and call out wins or issues.
• Assist with A/B tests to learn what works.
• Research trends, competitors, and new marketing channels.
• Review ads and creative before launch.
• Pitch in on presentations and trackers and team projects.

Skills

Marketing data analysis

Excel/Google Sheets

Attention to detail

Curiosity/learning

Education

Graduate student in Marketing/Business/Data Analytics

Job description

Performance Marketing - Winter 2027 Co-op Student

Toronto, ONT, Canada

Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About the Job

Want to see how a marketing team actually drives results in the real world? Join us at Definity Insurance and get hands-on experience working on Sonnet Insurance and Petline Insurance, two brands making insurance simpler, smarter, and more accessible.

We’re looking for a curious and motivated Co-op Student to spend a term with our Performance Marketing team. You’ll get exposure to big-budget campaigns, cutting-edge marketing tools, and the day-to-day work that goes into acquiring and keeping customers.

What You’ll Work On

You won’t be making coffee runs, you’ll be part of the team:

Helping run live marketing campaigns across Google, social media, and programmatic channels

Supporting media planning by gathering data, reviewing past performance, and helping shape recommendations for future campaigns

Checking performance dashboards and calling out wins or issues

Supporting A/B tests to see what works and what doesn’t

Doing research on trends, competitors, and new marketing channels

Reviewing ads and creative to make sure everything looks right before launch

Pitching in on presentations, trackers, and team projects

What You’ll Learn

This is your chance to test‑drive a career in marketing. You’ll learn:

• How a marketing team spends and optimizes multi-million‑dollar budgets
• How media plans are built and adjusted based on performance and insights
• How to measure success with metrics like cost-per-quote, customer acquisition cost, and ROI
• How tools like Google Ads, GA4, and Looker dashboards actually get used day-to-day
• How marketing, analytics, and brand teams work together to make campaigns happen

What We’re Looking For

You’re a graduate student in a co‑op program for Marketing, Business, Data Analytics, or something similar

You’re curious about digital marketing and love working with data

You’re organized, detail‑oriented, and good with numbers

You know your way around Excel/Google Sheets (bonus if you’ve played with dashboards)

Most importantly, you’re eager to learn and not afraid to ask questions

Did you know?

• We care about our co‑ops: Definity’s co‑op students are considered the best pipeline of talent for our full‑time, permanent positions.
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real‑life experience and unique learning opportunities.
• Opportunity to join our employee groups -focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
• Determinedto create positive change for our environment, our people, and our communities, now and in the future. Check ourESG work !

This position is being posted to fill an existing vacancy.

The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).