Performance Marketing Manager

Stoko; Vancouver; Hybrid; CAD 100,000 - 135,000; Full time

Benefits offered by this job

Benefits package

Health spending account

Flexible schedules

Unlimited coffee

Team bonding

Job summary

Stoko in Vancouver is seeking a senior Performance Marketing Manager to own the full performance matrix and drive sustainable growth. You will collaborate with the Director of Marketing to set targets and budgets, then structure accounts, tests, and interpretation of results in real time.

This hands-on, individual contributor role requires 6–8 years of paid media experience on DTC/e-commerce, with deep expertise on Meta, Google, and TikTok.

Qualifications

• 6–8 years hands-on paid media experience for DTC/e-commerce.
• Deep expertise with Meta, Google, and TikTok advertising platforms.
• Experience managing real budgets against efficiency targets.
• Hybrid, Vancouver-based, in-office schedule.

Responsibilities

• Manage day-to-day campaign execution across Meta, Google, TikTok, and TV.
• Track spend, pacing, unit economics, and campaign efficiency metrics.
• Allocate budget across channels to scale top performers.
• Own measurement, attribution, and daily reporting.
• Lead platform expansion and collaborate with creatives for testing.

Skills

Paid media

DTC/e-commerce

Budget ownership

Performance marketing

Tools

Meta Ads

Google Ads

TikTok Ads

TV advertising

Job description

Start Date: Fall 2026

Compensation: $100,000 - $135,000 CAD + Variable Compensation

Role Overview

Performance Marketing is the engine that drives Stoko. We advertise across Meta, Google, TikTok, and TV, and as our Performance Marketing Manager, you will own the entire performance matrix to drive sustainable growth.

You’ll work closely with the Director of Marketing to set the targets and budgets. From there, you run the playbook: where capital goes, how accounts are structured, what we test, and how we interpret the numbers. You’ll have true ownership over the account strategy with zero agency lag, allowing you to pivot, scale, and optimize spend in real time.

This is a hands-on, senior individual contributor role reporting straight to leadership

• Manage day-to-day campaign execution, including setup, structure, bidding, and daily pacing across Meta, Google, TikTok, and TV.
• Live in the daily account math - tracking spend, pacing, and unit economics to ensure campaigns hit efficiency targets (Contribution Margin, MER, CAC, CPV, CPM) without sacrificing growth.
• Allocate budget across channels and campaigns against the target - scaling top performers quickly and pulling back on fatigued assets.

Measurement & Reporting

• Own the measurement layer - incrementality testing, attribution assumptions, and the daily reporting the rest of the company reads.
• Bring the account read into our spend planning - what's achievable at what budget, and where growth starts breaking against efficiency.
• Present results to the leadership team - what happened, why, and what you're doing about it.

Platform Expansion

• Lead the push to new channels (TikTok Shop, AppLovin, YouTube) and own campaign architecture, targeting, baseline performance models, and an honest read on what deserves more budget.
• Manage operational mechanics - policy reviews, ad rejections, algorithm shifts - and work directly with our platform reps.

Creative Direction

• Translate performance data into creative direction: what's hooking, what's falling flat, what should we make more of.
• Partner directly with our creative team to maintain a tight testing loop, ensuring performance insights directly sharpen the next round of ads.

Qualifications & Experience

• 6-8 years hands-on paid media for DTC/e-commerce.
• Meta as your home platform, with deep working command of Google and TikTok.
• Experience owning a real budget against efficiency targets - not briefing an agency that does.
• Comfortable in blended metrics (MER, contribution margin, CAC) and interested in thinking in business math, not just platform ROAS.
• Comfortable with imperfect attribution and messy data; you can make good decisions without a perfect dashboard, and you know how to make the measurement better over time.
• High aptitude and a fast learner. You understand creative is the biggest lever in the account, and you know how to ask for what you need from a creative team.
• Vancouver-based, in office with the team on a hybrid schedule.
• Awesomeness.

Perks and Benefits

We are a team that loves to laugh together, learn from each other, and take care of one another. As a full-time employee at Stoko, you will be eligible to receive a benefits package, as well as a health spending account to cover healthcare costs such as dental, vision care, RMT and more. Additionally, Stoko offers flexible schedules, unlimited coffee, team bonding, and an environment that fosters creativity, growth, and real responsibility.