Director, Product Marketing

Dash Social

Canada

On-site

CAD 140,000 - 200,000

Full time

12 days ago

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Benefits offered by this job

Health benefits

RRSP/401k matching

Mental health benefit

Work-from-home benefit

Job summary

Dash Social is seeking a Director of Product Marketing to craft strategy and lead our PMM team. You’ll shape product narratives, manage launches end-to-end, and partner with Product, Marketing, Enablement, and Revenue to differentiate our offerings and drive adoption.

You will build value-based messaging, define buyer personas, and create a tiered launch framework while measuring impact on pipeline and win rates across major releases at a fast-growing company.

Qualifications

7+ years of experience in product marketing, product management, or related GTM roles, with at least 5 years in B2B SaaS product marketing.
Experience managing and developing a team of product marketers.
Proven track record developing product positioning, messaging, personas, and GTM strategies that drive adoption and growth.
Experience leading major launches end-to-end, ideally including designing a tiered launch framework.
Experience running a competitive intelligence program with recurring outputs that Sales and leadership rely on.
Comfort with data, including measuring content usage and its impact on pipeline or win rate using tools like SalesHood, Gong, and Hubspot.
Hands-on experience using AI tools in day-to-day work, with examples of workflows you've built or streamlined.
Ability to translate technical capabilities into compelling, value-based narratives.
Excellent communication and storytelling skills, with the ability to influence across the organization.
Experience working closely with Product teams and understanding product development lifecycles.

Responsibilities

Set product marketing strategy and priorities for the PMM team, and serve as Marketing's primary counterpart on product narrative, launches, and go-to-market planning.
Own Dash's product pillars, use cases, and buyer and user personas. Build a value-first messaging framework from them that equips Sales, Marketing, and Customer Success.
Lead our largest (tier-1) releases end to end: narrative, audience, cross-functional readiness, enablement, and measurable success criteria.
Define the launch tiering model that governs how every release is handled.
Own win/loss reviews, competitive and market intelligence, including a recurring quarterly competitive report and battlecards.
Bring the PMM perspective to company positioning, ICP, analyst relations, and the GTM calendar in partnership with Marketing leadership.
Track how PMM content is used in the field and measure its influence on pipeline and win rate.
Define how PMM works with Product, Enablement, and the field, including intake, launch planning, feedback loops, and shared rituals.
Continuously find efficiencies in how PMM works, using AI tools and automation to speed up research, competitive monitoring, content creation, and launch execution.
Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.

Skills

Product marketing

Team leadership

GTM strategy

Product positioning

Launch management

Competitive intelligence

Data-driven marketing

AI tools

Storytelling

Cross-functional collaboration

Tools

SalesHood

Gong

HubSpot

Job description

About Dash Social

Dash Social is brand-intelligent AI for social growth. By bringing brand, creative, social performance and workflows together in one connected system, Dash helps marketing teams create content, act on recommendations, report on results and know what to do next. Global brands rely on Dash to move faster without losing control of their brand. Learn more at dashsocial.com.

At Dash Social, you'll have the opportunity to take risks, learn and grow your career alongside a talented, hardworking team. Our policies and practices have earned us recognition as a top employer in Canada.

Overview

We're looking for a Director of Product Marketing to set product marketing strategy and lead the PMM team at Dash Social. This is a highly visible, strategic role. You'll be Marketing's main counterpart, the voice of the product in company positioning, and the leader of the releases that create our biggest market moments. Reporting to the VP of Customer Success, you'll work closely with Product, Marketing, Enablement, and Revenue teams. Together, you'll make sure our products, both new and existing, are clearly differentiated, well-enabled in the field, and resonate with our buyers and users, leading to adoption and growth.

The role combines strategic leadership with hands-on execution. You'll build an efficient, repeatable, AI-enabled system that turns the continuous flow of new capabilities into easily digestible, value-based narratives for the field. You'll also measure whether that work is moving pipeline and win rate.

Qualifications

Desired Qualifications

7+ years of experience in product marketing, product management, or related GTM roles, with at least 5 years in B2B SaaS product marketing.
Experience managing and developing a team of product marketers.
Proven track record developing product positioning, messaging, personas, and GTM strategies that drive adoption and growth.
Experience leading major launches end-to-end, ideally including designing a tiered launch framework.
Experience running a competitive intelligence program with recurring outputs that Sales and leadership rely on.
Comfort with data, including measuring content usage and its impact on pipeline or win rate using tools like SalesHood, Gong, and Hubspot.
Hands-on experience using AI tools (e.g., Claude, ChatGPT, or AI features in your GTM stack) in your day-to-day work, with examples of workflows you've built or streamlined.
Ability to translate technical capabilities into compelling, value-based narratives.
Excellent communication and storytelling skills, with the ability to influence across the organization.
Experience working closely with Product teams and understanding product development lifecycles.

Nice to Have

Experience in social media, martech, or creator economy SaaS.
Background in building product marketing functions from the ground up.

Responsibilities

What You'll Do

Set product marketing strategy and priorities for the PMM team, and serve as Marketing's primary counterpart on product narrative, launches, and go-to-market planning.
Own Dash's product pillars, use cases, and buyer and user personas. Build a value-first messaging framework from them that equips Sales, Marketing, and Customer Success.
Lead our largest (tier-1) releases end to end: narrative, audience, cross-functional readiness, enablement, and measurable success criteria. Define the launch tiering model that governs how every release is handled.
Own win/loss reviews, competitive and market intelligence, including a recurring quarterly competitive report and battlecards. Turn these insights into input for product, positioning, and deal strategy.
Bring the PMM perspective to company positioning, ICP, analyst relations, and the GTM calendar in partnership with Marketing leadership.
Track how PMM content is used in the field and measure its influence on pipeline and win rate. Use those insights to decide what to build, refine, or retire.
Define how PMM works with Product, Enablement, and the field, including intake, launch planning, feedback loops, and shared rituals.
Continuously find efficiencies in how PMM works, using AI tools and automation to speed up research, competitive monitoring, content creation, and launch execution so the team can focus on high-judgment work.
Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.

Additional Information

Why Dash Social

Opportunity to lead product marketing at a fast-growing company with an industry-leading platform.
Collaborative, innovative environment with high-calibre teammates.
Chance to make a visible impact on our GTM success and company growth.

Don't meet every qualification? Research shows that equity-deserving groups are 20% less likely to apply to jobs if they don't check every box. If this role excites you and you think you have what it takes, we encourage you to still apply. You may be the best candidate for this role.

Work With Us

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.

We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.

Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect: