Performance Marketing Engineer

Platphorm, LLC; Brooklyn; Remote; CAD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a talented individual to bridge the gap between Marketing and Engineering teams in a fully remote role. You will implement and optimize analytics and marketing automation tools, collaborating closely with both teams to ensure data accuracy and insightful reporting. This position offers the opportunity to contribute to strategy discussions and evaluate new technologies, making a significant impact on the company's marketing efforts. Join a friendly and diverse team that values work-life balance and offers generous benefits, including health insurance and flexible spending accounts.

Benefits

Health, dental, and vision insurance

401K matching with no vesting period

Flexible Spending Account

Generous PTO and 12 paid holidays

Work-life balance

Frequent virtual team-building events

Friendly, diverse coworkers

Qualifications

• 5+ years of relevant experience in analytics and marketing automation.
• Proven experience implementing and optimizing marketing tools.

Responsibilities

• Implement and optimize analytics and marketing integrations.
• Collaborate with Marketing to ensure accurate data collection.

Skills

JavaScript

Ruby on Rails

SQL

Analytical Skills

Problem-Solving Skills

Communication Skills

Project Management Skills

Tools

GA4

GTM

Facebook Pixel

TikTok

CleverTap

AppsFlyer

Looker

Tableau

Job description

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This REMOTE role bridges the gap between our Marketing and Engineering teams by implementing, managing, and optimizing our analytics, advertising, and marketing automation integrations.

This individual will be responsible primarily for technical implementation and integration tasks but will also play a key role in strategy discussions, planning, and evaluation of new tools and platforms. They will have direct interaction with the Marketing team and report to the Director of Engineering.

Platphorm, LLC builds innovative multi-modal information exchanges and provides a comprehensive system that allows businesses to build scalable, reliable marketplaces where buyers pay sellers for information delivered via voice, mail, chat, SMS, or recorded phone messages.

The marketplace enables anyone to offer fee-based advice in their expertise area, at a price they set, and for others to find and pay for a conversation. Interactions can occur over the phone, email, text, or chat.

Responsibilities:

1. Implement, manage, and optimize analytics and marketing integrations including GA4, GTM, Facebook Pixel, TikTok, CleverTap, AppsFlyer, and similar platforms.
2. Collaborate with Marketing stakeholders to ensure accurate data collection, insightful analysis, and actionable reporting.
3. Work with Engineering to integrate analytics and marketing automation solutions within React and Ruby on Rails applications.
4. Partner with our remote Mobile Development Team to ensure consistent tracking across Apps and Web.
5. Participate in strategy sessions, helping evaluate new analytics and marketing technologies, and contribute technical insights to inform decisions.

Requirements:

• 5+ years of relevant experience
• Proven experience implementing and optimizing analytics, advertising, and marketing automation tools
• Proficiency with JavaScript and Ruby on Rails; familiarity with React is a plus
• Strong SQL skills
• Excellent analytical and problem-solving skills
• Effective communication and interpersonal skills; ability to collaborate across technical and non-technical teams
• Strong organizational and project management skills
• Ability to learn quickly and adapt to evolving marketing technology stacks
• Skill in translating business questions into data models, SQL queries, and visualizations

Preferred Qualifications:

• Experience in marketing technology, analytics integration, or digital marketing
• Experience in consulting or hybrid technical-marketing roles
• Experience with MMM platforms (e.g., Northbeam, RockerBox, Singular)
• Experience designing, building, and maintaining ETL/ELT pipelines from event data into analytics-ready tables
• Experience developing dashboards (e.g., Looker, Tableau) for marketing performance, user behavior, funnel conversion, cohort analysis, and revenue attribution

Benefits include:

• Health, dental, and vision insurance
• 401K matching with no vesting period
• Flexible Spending Account
• Generous PTO and 12 paid holidays, plus your birthday
• Work-life balance
• Fully remote position
• Frequent virtual team-building events
• Friendly, diverse coworkers