Performance Marketing Director

Antler; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A fintech startup in Canada is looking for a Director of Performance Marketing to manage full-funnel paid campaigns across platforms like Google, Meta, and Reddit. This hands-on role requires 3-5 years of experience and a performance mindset to drive results. Join a high-energy environment offering competitive salaries and the chance to scale a growing team.

Benefits

Competitive salary

Ownership and trust

High-energy environment

Qualifications

• 3-5 years of hands-on experience running paid campaigns on Google and Meta.
• Familiarity with A/B testing and audience targeting.
• Strong grasp of performance marketing metrics.

Responsibilities

• Launch and manage full-funnel paid campaigns.
• Monitor and optimize CPAC, CAC, and ROAS targets.
• Design and execute A/B tests and audience experiments.

Skills

Performance mindset

Comfort with in-platform execution

Analytical skills

Proactive and results-driven

Tools

GA4

GTM

Meta Pixel

Job description

About Chexy

At Chexy, we’re reshaping the world of payments and making it smarter, faster, and more efficient. As a high-growth fintech startup, we’re at the forefront of innovation, and we need hungry, ambitious people to help us scale. If you’re ready to be part of something big and thrive in a fast-moving, high-energy environment, we want you on our team.

About the role

We’re hiring a Director of Performance Marketing to take full ownership of paid acquisition at Chexy. That’s across Google, Meta, Reddit, and other platforms we decide on. This is a hands-on, in-platform IC role designed for someone who wants to drive results, not just report on them. You’ll have the runway to test, optimize, and scale campaigns across the full funnel. As our team grows, you may also take the lead on managing performance agencies or contractors. This role is designed for performance-driven marketers who love to learn quickly, execute efficiently, and take full ownership of their channels.

Responsibilities

• Launch and manage full-funnel paid campaigns across Google, Meta, and Reddit
• Monitor and optimize CPAC, CAC, and ROAS targets in real-time
• Design and execute A / B tests, multivariate tests, and audience experiments
• Audit tracking setups in GA4, GTM, Meta Pixel, and other tools — and troubleshoot issues independently
• Experiment with new platforms like TikTok, YouTube Shorts, LinkedIn, or any emerging channels that can unlock growth
• Identify weak signals early — double down on what works, cut what doesn’t
• Manage external performance agencies or contractors as needed

Qualifications

• 3-5 years of hands-on experience running paid campaigns on Google and Meta
• A performance mindset — you’re familiar with testing, iterating, and scaling
• Comfort with in-platform execution and audience targeting
• Familiarity with tracking tools like GA4, GTM, Meta Pixel, Google Conversions
• Strong grasp of performance marketing metrics and troubleshooting when performance dips
• You’re proactive, independent, and results-driven

Bonus Points

• Startup or high-growth experience
• Experience with TikTok Ads, LinkedIn Ads, or other emerging paid platforms
• Familiarity with attribution tools and advanced measurement setups
• A creative eye or interest in jumping into copy or creative brainstorming

Why Chexy?

• A front-row seat to the future of fintech in Canada
• A high-energy, zero-politics environment where execution matters
• Ownership, trust, and the opportunity to scale something from the ground up
• A competitive salary and a team that will challenge and support you every step of the way