Partner Sales Director

Ada; Toronto; Remote; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited vacation

Comprehensive benefits

Wellness account

Employee & Family assistance plan

Flexible schedule

Remote-first, in-person friendly

Learning budget

Work from home budget

AI tools access

Hands-on with LLMs

Thriving industry

Job summary

Ada is seeking a Partner Sales Director in Canada to own the co-sell motion with AEs, source and accelerate partner-influenced deals, and shape the ecosystem strategy that drives the next wave of growth. You will embed with sales and partnerships to bring Ada into partner conversations and close strategic opportunities.

The role requires 7+ years in partnerships in B2B SaaS, strong CRM and partner tools experience, and the ability to operate at both deal level and strategic ecosystem planning.

Qualifications

• 7+ years in partnership roles, ideally within B2B SaaS.
• Proven track record building and executing co-sell motions with measurable, attributable pipeline and revenue.
• Hands-on experience with CRM and partner ecosystem tools, such as Salesforce and PRM platforms.
• Excellent communication and enablement skills — able to get both partners and internal sellers deal-ready.
• Comfortable operating both in individual deals and at ecosystem strategy level.
• Relationship-first mindset, equally effective with external partner reps and internal AEs.
• CX, customer support, or AI/automation experience is a plus.

Responsibilities

• Own the co-sell motion with AEs end to end — sourcing, developing, and accelerating partner-influenced deals from first touch to close.
• Build and run joint GTM plans, account mapping, and territory planning with priority partners across our primary verticals.
• Grow marketplace revenue by accelerating wins through AWS and Microsoft.
• Drive net new pipeline growth sourced directly from partners.
• Increase the share of closed/won business influenced by partners by advising reps on the right partner to engage, when, and how.
• Keep partner-supported deals clean and trackable by maintaining accurate partner notes in Salesforce.
• Remove friction in deal registration, pricing, and contracting by working cross-functionally with Deal Desk and Sales Ops.
• Shape where Ada invests next by spotting white space in the partner ecosystem and recommending new plays to Partnerships leadership.

Skills

Partnership management

Co-sell motions

CRM tools

Sales enablement

Ecosystem strategy

Relationship building

AI/automation

Tools

Salesforce

PRM platforms

Job description

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, IPSY, and Monday.com , saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

We are seeking a Partner Sales Director to sit at the center of Ada's co-sell engine, turning partnerships into revenue. You'll be the connective tissue between Sales and Partnerships — embedding with AEs to source and accelerate deals, arming partners to bring Ada into their conversations, and shaping the ecosystem strategy that decides which partners we double down on next. This is a role for someone who's equally energized closing an individual deal this week and building the joint GTM plan that drives the next twenty.

About You

• 7+ years in partnership roles, ideally within B2B SaaS
• Proven track record building and executing co-sell motions with measurable, attributable pipeline and revenue
• Hands-on experience with CRM and partner ecosystem tools, such as Salesforce and PRM platforms
• Excellent communication and enablement skills — able to get both partners and internal sellers deal-ready
• Comfortable operating both in individual deals and at ecosystem strategy level
• Relationship-first mindset, equally effective with external partner reps and internal AEs
• CX, customer support, or AI/automation experience is a plus

Outcomes

• Own the co-sell motion with AEs end to end — sourcing, developing, and accelerating partner-influenced deals from first touch to close
• Build and run joint GTM plans, account mapping, and territory planning with priority partners across our primary verticals
• Grow marketplace revenue by accelerating wins through AWS and Microsoft
• Drive net new pipeline growth sourced directly from partners
• Increase the share of closed/won business influenced by partners by advising reps on the right partner to engage, when, and how
• Keep partner-supported deals clean and trackable by maintaining accurate partner notes in Salesforce
• Remove friction in deal registration, pricing, and contracting by working cross-functionally with Deal Desk and Sales Ops
• Shape where Ada invests next by spotting white space in the partner ecosystem and recommending new plays to Partnerships leadership

At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.
• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.

The above Benefits and Perks only apply to full-time, permanent employees.

As part of our recruitment process, we may use AI enabled tools to support certain aspects of hiring, such as interview note-taking. All hiring decisions are made by our team.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.

Create a Job Alert

Interested in building your career at Ada? Get future opportunities sent straight to your email.