Paid Media Marketing Manager

LTF Digital; Canada; Remote; CAD 50,866 - 60,286; Full time

Benefits offered by this job

Competitive salary

28 holiday days

Health insurance

Team event away days

Flexible working hours

Pension contributions

Opportunities for professional development

Job summary

A leading digital marketing agency in Canada is seeking a Paid Marketing Manager to develop and manage advertising campaigns across Meta platforms. The ideal candidate will need at least a year of experience in paid media, in-depth knowledge of Meta's advertising tools, and strong analytical skills. This full-time role offers competitive pay, flexible working hours, and the chance to work in a collaborative environment. Comprehensive benefits are included, such as health insurance and holidays.

Qualifications

• Minimum of 1 year of proven experience around paid media in the UK market.
• Strong analytical mindset with the ability to act on data insights.
• Ability to develop engaging ad copy and creative assets.

Responsibilities

• Develop and manage advertising campaigns across Meta platforms.
• Conduct audience research to target ideal customer segments.
• Allocate and optimise advertising budgets for maximum ROI.
• Implement A/B testing to improve campaign performance.
• Prepare and present reports on campaign performance.

Skills

Meta Ads Manager

Facebook Business Suite

Google Adwords

Google Tag Manager

Google Analytics

Data analysis

Creativity

Communication

Job description

This range is provided by LTF Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Company Overview

LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting‑edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote‑friendly work environment where your contributions will make a difference.

Job Summary (Applicants Must Be UK Residents)

We’re seeking a talented and results‑driven Paid Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram and Google). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy.

Key Responsibilities

• Campaign Development & Execution: Design and execute innovative Meta/Google ads advertising campaigns aligned with business objectives and tailored for the UK audience
• Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms
• Budget Management: Strategically allocate and optimise advertising budgets to maximise ROI
• A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance
• Data‑Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data
• Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings
• Collaboration: Work closely with cross‑functional teams (design, content, sales) to ensure campaign alignment and seamless execution

Qualifications

• Experience: Minimum of 1 year of proven experience around paid media, with a demonstrable track record of success within the UK market
• Skills: Some knowledge of Meta Ads Manager, Facebook Business Suite, Google Adwords, Google Tag Manager and Google Analytics
• Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights
• Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience
• Adaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK
• Communication: Excellent verbal and written communication skills
• Remote Work Proficiency: Self‑motivated with the ability to manage time and projects independently in a remote environment

Preferred Qualifications / Experience

• Minimum 1 year in a marketing agency or in‑house marketing department
• Meta Blueprint certification (or similar)
• Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
• Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
• Experience with landing page refinement/conversion
• Medical/Clinic based Marketing experience

Compensation and Benefits

• Competitive salary commensurate with experience ranging from £27k to £32k PA – subject to a successful probation
• Comprehensive benefits package:
  • 28 holiday days (excluding Public Holidays)
  • Health insurance
  • Team event away days
  • Flexible working hours
  • Pension contributions
• Opportunities for professional development

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing

Industries

IT Services and IT Consulting

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