Paid Media Specialist

Konstruct Digital; Calgary; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Vacation and paid time off

Extended health care

Free parking

Office games and snacks

Job summary

A leading digital marketing agency in Calgary is seeking a Paid Media Specialist to develop and manage revenue-generating digital campaigns. The candidate should have over 2 years of experience in ad buying, a strong understanding of PPC best practices, and excellent communication skills. Responsibilities include developing strategies, reporting insights, and managing multiple campaign goals. This role offers a hybrid work environment and competitive compensation, emphasizing growth and a healthy work-life balance.

Qualifications

• 2+ years of ad buying and managing experience across paid acquisition platforms.
• Thorough understanding of digital marketing and PPC best practices.
• Proven experience building and optimizing successful paid campaigns.

Responsibilities

• Develop paid strategies for revenue-generating campaigns.
• Report on insights and campaign performance.
• Manage multiple goals effectively while improving KPI targets.

Skills

Ad buying and managing experience

Understanding of PPC best practices

Copywriting skills

Analytical skills

Communication skills

Tools

Google Analytics

Google Ads

Facebook Ads

Microsoft Ads

Job description

Thanks for checking us out! We’re hiring and looking for our next top Paid Media Specialist who is ready to contribute to a diverse portfolio of clients across North America.

A little about Konstruct…

• We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.
• We specialize in search, paid, and content marketing. And we're damn good at all 3!
• We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren't made in isolation, and we're serious about winning together.
• Unlike many other agencies, we’re serious about having a healthy work-life balance.
• We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.
• We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?
• We’re looking for curious self-starters who don't settle for "good enough." We sweat the details...every time!

A little about the role…

As aPaid Ads Specialist,you will develop paid strategies to drive successful revenue generating campaigns from beginning to end. You will help drive valuable insights and report on results: What is working and why? What are the next opportunities? How can we best scale the campaign?

We’re looking for an experienced Digital Marketer with a focus on paid ads to join our team and help guide our clients to success!

The right candidate lives and breathes paid media. You have up to the minute knowledge of the latest PPC and digital marketing trends, and always keep yourself up to date. You’re in this field because you love it. You love the pace and embrace change. You live by the motto “implement, test, optimize, repeat”. You want our clients to get the best bang for their buck and grow like crazy. Data makes you tick, you can never get enough of it and can get lost in spreadsheets analyzing data for hours.

Candidates must be located in the Calgary area.

A little about you…

• 2+ years of ad buying and managing experience across paid acquisition platforms
• 2-5 years experience in a related discipline (Marketing, Digital or eCommerce)
• Thorough understanding of digital marketing and PPC best practices and strategies
• Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube
• Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets
• Proficiency managing mid-to-large-scale budgets
• Great at copywriting. You can write headlines that get (and convert) the click. And can easily craft new angles on demand
• Familiarity with A/B and multivariate experiments
• Great analytical skills and pattern recognition. You can quickly spot trends, trim the fat, and scale what’s working
• Excellent written and verbal communication skills
• Experience with Google Analytics

Nice To Have:

• Prior agency experience
• Google Ads Certified in Search, Display, Shopping, and Video
• Microsoft Ads Certified
• Facebook Certified
• Google Analytics Certified
• Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)

Your Qualities:

• Details matter, you sweat the small stuff
• Relentless curiosity, you’re a lifelong learner
• Strong communicator, you love to talk marketing
• Marketer at heart, new trends, tactics, and tools keep you up at night
• Competitive, good enough is rarely good enough
• Empathetic, a client’s wins and losses are your wins and losses
• You want to do great work, and be on a team that enables that
• You maintain a data-first approach assess campaign performance and pinpoint issues
• You love to learn - this field is always changing and you love to change with it!
• Walk us through your decision process for making ad campaigns succeed
• Highlight a really cool win where the solution wasn’t immediately clear or standard. What was the insight or data point that you found that led to this pivot
• Hybrid work environment
• Competitive compensation
• Vacation and paid time off
• Extended health care
• Free parking
• Office games (prepare to get your foos on!)
• Full kitchen stocked full of snacks
• Be part of a fast-growing team that is in it to win it!
• Wow, you read all the way to the bottom, we love you already!